Geoffrey Joe
Author
Language
English
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Description
Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American...
Author
Language
English
Formats
Description
Foreword by Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide
We've all worked with one-a smart and immensely talented individual who brings enormous value to the organization. The problem? He's an awful teammate.
So as a leader, do you consider this key player toxic or irreplaceable?
There Is an I in Team explores the relationship between individual and team-asking the question, How can we harness the talent of individual performers...