Sean Pratt
Author
Language
English
Description
In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people - facing the same economic circumstances - would make different choices. This was the beginning of a fourteen-year collaboration-and of Identity Economics. Identity economics is a new way to understand people's decisions-at work,...