Snyder Jay
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The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (that’s more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print...
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David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date,...
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The Prop Trader's Chronicles will unveil the strategies and techniques used at proprietary trading firms and by other professional stock traders. The book will describe the author's experience as a prop trader in an engaging narrative, but at the same time will provide an in-depth explanation of strategies employed by prop traders utilizing direct access technologies, Level II quotes, time and statistical arbitrage. The author will describe how to...
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Gods at War (paperback) is an engaging must read exploration of the modern takeover. This book examines this subject by drilling down on deals and events in the last few years that have forever changed the world of mergers and acquisitions. It will be a whirlwind tour of takeovers and the players in this arena, including private equity, strategic buyers, hedge funds, private equity, management, and sovereign wealth funds. Gods at War will not only...
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The Panic of 1907 takes a historical look at what is considered the third worst market crash in history and defines how it relates to the financial markets in 2007, exactly 100 years later. In a detailed and well-written narrative, authors Bruner and Carr take the reader through the story of the crash, beginning with the dramatic story of Charles T. Barney's death (Barney was the deposed president of the Knickerbocker Trust Company, one of the first...