From the Book - First edition.
Prologue: taking a look at alternative medicine --
Introduction: saving Joey Hofbauer --
Distrust of modern medicine. Rediscovering the past: Mehmet Oz and his superstars --
Lure of all things natural. The vitamin craze: Linus Pauling's ironic legacy --
Little supplement makers versus Big Pharma. The supplement industry gets a free pass: neutering the FDA ; Fifty-one thousand new supplements: which ones work? --
When the stars shine on alternative medicine. Menopause and aging: Suzanne Somers weighs in ; Autism's Pied Piper: Jenny McCarthy's crusade ; Chronic Lyme Disease: the Blumenthal Affair --
Hope business. Curing cancer: Steve Jobs, shark cartilage, coffee enemas, and more ; Sick children, desperate parents: Stanislaw Burzynski's urine cure --
Charismatic healers are hard to resist. Magic potions in the twenty-first century: Rashid Buttar and the lure of personality --
Why some alternative therapies really do work. The remarkably powerful, highly underrated placebo response ; When alternative medicine becomes quackery --
Epilogue: Albert Schweitzer and the witch doctor: a parable.