Part one: Living the entrepreneurial life. Future back --
Competitive advantage is everything --
Means, ends, and by-products --
Entrepreneurs are opportunists --
You take the money; I'll take control --
Feeding the growth monster --
Empathy unlocks the future --
Discovering today what matters tomorrow --
Defining what you stand for --
You don't own the business; the business owns you --
Business (and life) requires hard choices --
Part two: Leading a large enterprise. Develop with discipline --
Break the cycle of failure --
Be the innovator in chief --
Seek out the tough stuff and create a barrier to entry --
If you don't have control, credibility is your currency --
Business would be easier without people --
Parish priest in a business suit --
Be contrarian : conserve in a boom, build in a bust --
Part three: Driving large-scale transformation. Managing the desire/friction ratio --
Making the transformation operational --
Finding new runways for growth --
Coming clean--with yourself and others --
Epilogue: Transformation never ends.