The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
(eBook)

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Published
Entrepreneur Press, 2015.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781613083031

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Citations

APA Citation, 7th Edition (style guide)

Robert W. Bly., & Robert W. Bly|AUTHOR. (2015). The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar . Entrepreneur Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Robert W. Bly and Robert W. Bly|AUTHOR. 2015. The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies On the Dollar. Entrepreneur Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Robert W. Bly and Robert W. Bly|AUTHOR. The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies On the Dollar Entrepreneur Press, 2015.

MLA Citation, 9th Edition (style guide)

Robert W. Bly, and Robert W. Bly|AUTHOR. The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies On the Dollar Entrepreneur Press, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID2f1a28a5-4ba6-706c-623e-852a86fcb46f-eng
Full titlemarketing plan handbook develop big picture marketing plans for pennies on the dollar
Authorbly robert w
Grouping Categorybook
Last Update2024-03-09 16:05:55PM
Last Indexed2024-03-28 00:46:11AM

Book Cover Information

Image Sourcehoopla
First LoadedJun 16, 2023
Last UsedJul 11, 2023

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    [synopsis] => Deliver Big-Picture Marketing Plans for Pennies on the Dollar! Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
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