The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
(eAudiobook)

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Published
HarperAudio, 2019.
Status
Available Online

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Physical Description
6h 25m 17s
Format
eAudiobook
Language
English
ISBN
9780062908667

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Citations

APA Citation, 7th Edition (style guide)

Alberto Savoia., Alberto Savoia|AUTHOR., & Unknown|READER. (2019). The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed . HarperAudio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Alberto Savoia, Alberto Savoia|AUTHOR and Unknown|READER. 2019. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed. HarperAudio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Alberto Savoia, Alberto Savoia|AUTHOR and Unknown|READER. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed HarperAudio, 2019.

MLA Citation, 9th Edition (style guide)

Alberto Savoia, Alberto Savoia|AUTHOR, and Unknown|READER. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed HarperAudio, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID517a823c-a9bd-16df-b3d0-ab05cd404eaf-eng
Full titleright it why so many ideas fail and how to make sure yours succeed
Authorsavoia alberto
Grouping Categorybook
Last Update2024-02-27 11:43:26AM
Last Indexed2024-03-28 01:54:56AM

Book Cover Information

Image SourcecontentCafe
First LoadedJun 26, 2022
Last UsedMar 11, 2024

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    [synopsis] => The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It, offers an unparalleled approach to beating the beast that is market failure. Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, and the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie "John Carter", or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children's book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group-the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched-regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don't know what they are doing. Somehow, we believe that this does not apply to us and to our idea-especially if we've experienced victories in the past.
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