Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
(eBook)

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Published
AMACOM, 2012.
Status
Available Online

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Format
eBook
Language
English
ISBN
9780814416778

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Citations

APA Citation, 7th Edition (style guide)

Laurence Vincent., & Laurence Vincent|AUTHOR. (2012). Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty . AMACOM.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Laurence Vincent and Laurence Vincent|AUTHOR. 2012. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. AMACOM.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Laurence Vincent and Laurence Vincent|AUTHOR. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty AMACOM, 2012.

MLA Citation, 9th Edition (style guide)

Laurence Vincent, and Laurence Vincent|AUTHOR. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty AMACOM, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDbc41b2e7-2716-fe1b-9ec8-9c9e683fa6f9-eng
Full titlebrand real how smart companies live their brand promise and inspire fierce customer loyalty
Authorvincent laurence
Grouping Categorybook
Last Update2024-02-27 11:43:26AM
Last Indexed2024-04-18 02:55:10AM

Book Cover Information

Image Sourcehoopla
First LoadedMay 31, 2023
Last UsedJun 1, 2023

Hoopla Extract Information

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    [synopsis] => Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.
Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.
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