If then : how the Simulmatics Corporation invented the future
(Audiobook CD)

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Published
Prince Frederick, MD : Recorded Books, [2020].
Edition
First edition.
Physical Desc
9 audio discs (10 hr., 30 min.) : digital, CD audio ; 4 3/4 in.
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LocationCall NumberStatus
Fayette Co PL - Connersville - Adult AudiovisualAUDIOCD FIC LEPOn Shelf

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Published
Prince Frederick, MD : Recorded Books, [2020].
Format
Audiobook CD
Edition
First edition.
Language
English

Notes

Participants/Performers
Narrated by the author.
Description
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. The scientists of Simulmatics are the long-dead predecessors of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Unearthed from archives is the story of this long-vanished corporation, and of the women hidden behind it.
System Details
Compact discs.

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Citations

APA Citation, 7th Edition (style guide)

Lepore, J. (2020). If then: how the Simulmatics Corporation invented the future (First edition.). Recorded Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. 2020. If Then: How the Simulmatics Corporation Invented the Future. Recorded Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. If Then: How the Simulmatics Corporation Invented the Future Recorded Books, 2020.

MLA Citation, 9th Edition (style guide)

Lepore, Jill. If Then: How the Simulmatics Corporation Invented the Future First edition., Recorded Books, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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