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A bold exploration and call-to-arms over the widening gap between AI, automation, and big data-and our ability to deal with its effects
We are living in the first exponential age.
High-tech innovations are created at dazzling speeds, technological forces we barely understand remake our homes and workplaces, centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying...
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Discover How To Unravel The Mysteries Of Google To Make Tremendous Wealth Faster & More Efficiently With Google's Powerful Online Tools, Services & Applications!
As the marketplace moves from physical store locations to ecommerce stores, Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for...
4) The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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2020
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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's
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As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.
In the second book of the bestselling “Crawl, Walk, Run” series, privacy-centric digital marketing leaders Lucas Long,...
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In a world of limitless media noise, how can businesses break through to customers
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing...
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The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".
This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the...
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The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.
Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.
Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth...
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Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they're a requirement. With entertaining humor and inarguable logic, author Micah Solomon offers surefire strategies for success by exploring the timelessness of customer service (i.e., what hasn't changed), the high-tech tools that could give you a customer service advantage, and the systemic social shifts that are changing...
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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".
This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: "What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?” In their book, the authors reveal the results of...
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The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them--which goes far beyond having a Twitter account and a flashy advertising campaign.
Marketing to Millennials is both an enlightening...
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User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.
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The must-read summary of John Hagel III, John Seely Brown and Lang Davison's book: "The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion".
This complete summary of the ideas from John Hagel III, John Seely Brown and Lang Davison's book "The Power of Pull" shows that a profound change is underway in commerce and in society at large. In previous generations, elite planners created goods and services which were then offered...
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Recreational screen media use is quickly replacing family time, by no fault of parents. They are doing the best they can based on the information available to them, which claims nothing can be done to stop their children's screen dependence. Parents seeking change need a new framework for action. Breaking the Trance does not blame parents or vilify technology, but it does give parents clear and effective strategies to implement immediately. The results...
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Unlock the secret to digital decluttering and begin revolutionizing your productivity!
Do you want to discover how you can become more productive, stop wasting time on social media, and manage your online life? Are you interested in learning how decluttering and organizing can help you break free from the digital world? Or do you want to eliminate distractions so you can spend more time getting things done? Then this book is for you!
The internet...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".
This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties — telemarketers,...
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With cellphones and similar devices everywhere, we are all engaged in one of the most incredible social experiments ever conceived in the history of mankind. Within this alarming experiment, our kids are becoming entrenched in an increasingly pornified culture. Pornography use among kids is now a major public health issue due to its far-reaching effects.
Because exposure to pornography is inevitable, it is necessary to prepare our kids for that exposure....
20) The Gaming Overload Workbook: A Teen's Guide to Balancing Screen Time, Video Games, and Real Life
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Essential skills and strategies for managing your gameplay and creating a well-balanced life.
Do you spend hours on end playing video games? Do marathon gaming sessions cause you to lose much-needed sleep? Have your grades suffered as a result of neglecting schoolwork in favor of more game time? Has your physical health declined due to extended periods of inactivity? Have you tried unsuccessfully to limit the time you spend playing? Gaming can be...
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