Catalog Search Results
1) The experience maker: how to create remarkable experiences that your customers can't wait to share
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"Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with...
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase...
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Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the Golden Rule in business-building an...
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Pub. Date
2011
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Learn how to master the one skill you can't do without in today's global economy.
As an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows you how to leverage the benefits of cultural intelligence for themselves—including
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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Libro de referencia y único utilizado en los ciclos formativos de Atención al consumidor, inicialmente utilizado en la Comunidad de Madrid y posteriormente para el resto de Comunidades. Libro actualizado en el 2015 y aplicación teórica y práctica. Libro para el alumno de este ciclo pero a la vez libro para trabajadores de empresas que estar cara al consumidor y cliente donde se hace referencia a la legislación vigente como al trato con el consumidor....
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Pub. Date
2010
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Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for creating unforgettable customer experiences. The book...
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Pass Fail - Overcoming Objections and Customer Management.
In today's fast pace, no nonsense, customer centric world, success or failure has only one measurement which is 100% or PASSING. There is no middle ground! Any grade, score, mark, rating or dimension less than perfect is considered a failure in the eyes of your boss and the ever-demanding consumer. This model is true in all areas of sales and customer approval.
Sell a product = PASS.
Lose...
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Ready. Set. Grow! Former football player and coach, Lou Holtz, once said, "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees.
Growth doesn't just occur-growth takes...
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Discover the power of a compelling brand promise with this comprehensive guide. Uncover what a brand promise is and why it's crucial for your business's success. Dive into real-life examples from renowned brands to see the concept in action. Learn the step-by-step process of crafting an effective brand promise that resonates with your audience, and find out how to enhance your existing promise to better connect with your customers.
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Read this sales training book today. Sell like a professional tomorrow. Selling can seem difficult and filled with rejection. It becomes easy and the prospective customer will welcome your help if you are important to helping them make a decision.
Working straight commission is frightening unless you have a easily learned, constantly practiced technique.
This brief manual on professional sales can be learned easily, quickly and without becoming...
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Are you a start-up company looking to make a splash on the scene? Or has your brand been around for a while, but is lacking strong direction? Whatever your situation, Fascinate has exactly what you need to create a clear and focused brand image-one that will be irresistible to customers and will get you just the right amount of attention. Not only will Fascinate teach you how to attract an audience; it will also provide clear tried-and-tested tactics...
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Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?
In a hyperconnected economy that is radically changing consumer...
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Ce livre est bien plus qu'un simple livre sur le luxe. C'est un voyage captivant à travers l'univers des objets d'exception, conçu pour vous inspirer, vous guider et vous immerger dans l'art du luxe absolu. Des montres intemporelles aux éditions limitées éblouissantes, explorez la quintessence de la sophistication et découvrez pourquoi posséder ces trésors va bien au-delà de la simple acquisition matérielle.Plongez dans l'histoire fascinante...
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Without your customers you wouldn't be in business. So, it makes sense to give them the care and attention they deserve. Your customers are the reason you open your doors every day, the reason your staff have employment, and the reason you're able to enjoy your role as a business owner.
There are many proven ways to successfully gain new customers and retain existing customers, but it all comes down to learning, and then targeting who your ideal...
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Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.
19) A Joosr Guide to... Hug Your Haters by Jay Baer: How to Embrace Complaints and Keep Your Customers
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Whatever business you're in, you might like to think that your customer service is top-notch; in fact, 80 percent of companies believe they deliver superior customer service. So why is it that only 8 percent of consumers agree with this statement? These days, customers simply expect more-especially the ones who are dissatisfied. Discover the importance of embracing your complainers and learn how best to deal with them. Soon you will be using them...
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Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested...
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