Catalog Search Results
1) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
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"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase...
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"Amidst a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out." -Steven Johnson, author of The Invention of Air and The Ghost Map
A groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities...
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Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as "big data"--revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to begin?
Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have...
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Learn how to lead and motivate other people in discovering originate ways to make better use of their time!
A good time manager is likewise thought to be a great leader. How come? Because they take the essential steps toward accomplishing goals for their business.
They look around and discover things and areas that need fine-tuning and apply principles toward making them work.
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¿Cómo hago para persuadirte de que compres este libro que te enseñará a escribir textos persuasivos para vender tus productos en tu sitio web?En rasgos generales, estoy es desventaja porque aquí no cuento con todas las herramientas de las que puedo disponer, no puedo ponerte una garantía, ni reseñas de mis lectores, eso te toca investigarlo a ti antes de comprar. No puedo colocar imágenes que refuercen lo que estoy afirmando, o incorporar...
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant.
Executives charged with leading any aspect of digital face many challenges, which often include: outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should...
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Get the Summary of Tim Wu's ‘The Attention Merchants’ in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the...
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This practical guide draws on cognitive science and work with Fortune 500 companies to help readers develop essential collaborative skills.
Collaborative intelligence is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when influence is more important than power, and success relies on the ability to inspire.
Through a series of practices and strategies, this...
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When a crippling disease shattered his lifelong ambition, Dr. V (Venkataswamy) chose an impossible new dream: to cure the world of blindness. The tiny clinic he founded in India defied conventional business logic and is now the largest provider of eye care on the planet.
At Aravind, patients choose whether to pay or not. Millions are treated for free, yet the organization remains stunningly self-reliant. Serving everyone from penniless farmers to...
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Discover how to provide experiences for your customers that combine the real with the virtual.
Joseph Pine and Jim Gilmore's classic “The Experience Economy” identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences, memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still...
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I released my first book in January 2021. My goal was to put 1,000 high-content books on Amazon over five years. After 2.5 years, I have 930 books. My goal has shifted to content marketing to push the sale of these books. I will always continue to keep releasing books, as they are the best advertising for your old books. But I also use my blog, Medium, and LinkedIn to funnel people to my paperbacks. Writing is my long-term passive income plan, along...
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How to Win a Merchant Dispute or Fraudulent Chargeback Case features ways to deal with disputes from customers and clients about products and services and what to do about fraudulent credit card chargebacks. It describes working things out with legitimate customers and clients if possible, so they withdraw the dispute. If that isn't possible, the book discusses deciding whether to fight or walk away from a dispute because of the time and effort involved...
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Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.
Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences...
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This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations...
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Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?
For years,...
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With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? How often does consumer engagement actually go further than the "like" button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology...
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Unveil the secrets to running successful Snapchat ad campaigns in our comprehensive guide. Whether you're a marketing novice or an experienced pro, this book is your gateway to understanding the nuances of Snapchat's advertising landscape. Unlock Insider Strategies: Explore insider tips and strategies directly from industry experts, giving you the edge you need to stand out in the competitive world of digital advertising. Precision Targeting: Learn...
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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide...
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The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".
This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the...
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