Catalog Search Results
1) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
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"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...
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Sports vs. COVID-19 chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.
Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world could adapt to the crisis.
Sports vs. COVID-19 shares case studies of sports organizations that quickly implemented...
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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either...
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"A Wall Street Journal reporter travels the globe to tell the story behind the misleadingly simple phrase online shoppers increasingly take for granted: "arriving today." From factory laborers in Vietnam to longshoremen at the port of LA to truckers crawling our interstate highways to robots lurking in Amazon's "dark warehouses," here is an eye-opening investigation of the way online commerce is reshaping the globe, rewriting the rules of business,...
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"The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it....
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In this book, Laird traces the bargain — that touchstone of American culture — from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of today's collapsing consumer economy is dangerously dependent upon unsustainable labor, transport, resources, trade imbalances, and consumer debt. Through interviews with everyone from box store executives to illegal immigrants, a single question emerges:...
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Are you prepared to take the risks necessary to drive innovation and champion an environment of over-the-top invention? Cirque du Soliel CEO Daniel Lamarre shares what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership.
At the core of Cirque du Soliel's lavish, multi-million-dollar productions is President and CEO Daniel Lamarre, who has mastered the ability to bring business and creativity together...
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Dell was once listed by Fortune as the most admired company in the world, and held the #1 market share in personal computing. Between 1991 and 1999, Dell's stock price outperformed that of its next closest competitor by a factor of 20 times-only to lose 70 percent of its value by 2009. Reinventing Dell is the inside story of one of tech's most intriguing giants.
In this essential new text, innovation expert Heather Simmons asks: How did Dell go from...
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Did you know that 2019 marked the first time in history that people spent more time on their phones than watching TV?
The Billion Dollar App tells the story of the apps that have led to this seismic cultural transition. It covers the past decade of the app industry, examining its greatest triumphs and most dramatic failures to explore what makes an app a billion-dollar success.
The key to success consists of nine principles, which answer...
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THE JOURNEY BACK TO JOY GROUNDBREAKING INSIGHTS
This is not a self-help book, it's a book about getting back to the business of joy and the invaluable lessons learned that enabled many businesses to not only survive the Covid-19 pandemic but emerge stronger.
Grounded in over 50,000 consumer interviews since March of 2020, what started as a small passion project became a leading indicator of the economic recovery by focusing not on fear but the unlocking...
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Examines the current efforts among media and tech companies such as Disney, Apple, and Comcast to catch up to Netflix in the streaming video business with multi-billion-dollar investments in new arenas.
The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies--Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded...
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An "enjoyable" history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly).
As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style.
Selling Beauty challenges expectations...
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The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travelers in the world. Unfortunately, understanding...
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How to Build a Following, Make Authentic Connections, and Promote Your Work
Whether you're an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers...
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Innovation is how businesses stay ahead of the competition and adapt to market conditions that change in unpredictable and uncertain ways. In the first decade of the twenty-first century, high-end cuisine underwent a profound transformation. Once an industry that prioritized consistency and reliability, it turned into one where constant change was a competitive necessity. A top restaurant's reputation and success have become so closely bound up with...
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“Deep Sea Decisions” introduces the Evergreen Group, the owners of the largest container ships ever built, and details their recent high-value losses jumping off every headline. Why? Who is really to blame for these incidents? And why are the officers and crew the first ones, often the only ones, blamed? An updated 2022 version of the highly acclaimed “Deep Sea Dominoes”, this new book adds further evidence of responsibility to those previously...
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing...
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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide...
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Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino's Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.
As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation...
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2022
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It's in our food, our cosmetics, our fuel and our bodies. Palm oil, found in half of supermarket products, has shaped our world. Max Haiven uncovers how the gears of capitalism are literally and metaphorically lubricated by this ubiquitous elixir.
From its origins in West Africa to today's Southeast Asian palm oil superpowers, Haiven's sweeping, experimental narrative takes us on a global journey that includes looted treasures, the
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