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The must-read summary of Peter Senge's book: "The Fifth Discipline: The Art & Practice of the Learning Organization".
This complete summary of the ideas from Peter Senge's book "The Fifth Discipline" shows how important it is to learn faster than the competition. In his book, the author explains how you can get rid of obstacles that stop your company from learning and create a learning organisation. By mastering the principles detailed by Serge,...
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The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard"
This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away.
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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
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This complete summary of the ideas from Rafi Mohammed's book "The Art of Pricing" states that pricing is never "one-size-fits-all". If you think that way, you're leaving money on the table in the form of hidden profits you can and should access to grow your business. In his book, the author explains that instead of looking for the "perfect" price where consumer demand is optimised and your profits are maximised, try a more multi-dimensional approach...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".
This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they...
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The must-read summary of Ori Brafman and Rod Beckstrom's book: "The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations".
This complete summary of the ideas from Ori Brafman and Rod Beckstrom's book "The Starfish and the Spider" shows how most companies in the past were 'spiders', with rigid hierarchies and a well-defined corporate structure. But nowadays, new 'starfish' companies are emerging with leaderless structures and...
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The must-read summary of Robert Kriegel's book: "How to Succeed in Business Without Working So Damn Hard: Rethinking the Rules, Reinventing the Game".
This complete summary of the ideas from Robert Kriegel's book "How to Succeed in Business Without Working So Damn Hard" shows that it's possible to be more productive, create more profit and be happier by working less hours, but in a more direct way. This summary takes this principle and splits it...
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The must-read summary of Roger Connors and Tom Smith's book: "Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results".
This complete summary of the ideas from Roger Conners and Tom Smith's book "Change the Culture, Change the Game" explains that culture is at the heart of every organisation. According to the authors, if you want to change your results, you must start...
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So much to read, so little time? This brief overview of Contagious tells you what you need to know-before or after you read Jonah Berger's book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary...
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The must-read summary of Larry Bossidy and Ram Charan's book: "Confronting Reality: Doing What Matters to Get Things Right".
This complete summary of the ideas from Larry Bossidy and Ram Charan's book "Confronting Reality" shows that confronting reality means changing the purpose and direction of your business on a regular basis, in order to reflect ongoing changes which occur in the marketplace. Most businesses try and get by on the assumptions...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum...
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The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".
This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway — customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains...
13) Summary: Getting Everything You Can Out of All You've Got: Review and Analysis of Abraham's Book
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The must-read summary of Jay Abraham's book "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition".
This complete summary of the ideas from Jay Abraham's book "Getting Everything You Can Out Of All You've Got" shows how you can increase your success rate in everything you do in three steps: taking full advantage of what you have, creating multiple sources of success and changing your...
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Summary, Analysis and Review of George Akerlof's and et al Phishing for Phools by Instaread
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In Phishing for Phools, George Akerlof and Robert Shiller explain the economics of fraud by incorporating fraudulent and unfair transactions into free-market economic models. Conventional economic models that presuppose a free market often assume that customers make decisions based on their long-term interests. They posit that the market moves...
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This complete summary of the ideas from Bill Price and David Jaffe's book "The Best Service Is No Service" shows that customers don't want a "relationship" with a company - they want to buy their product and they want it to work. In fact, customer service relationships are associated by most people as negative since you only need them when something goes wrong. In their book, the authors explain seven strategies that companies should use to eliminate...
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The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".
This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what...
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The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".
This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the...
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This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don't happen by accident. It isn't just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed for rapid growth right from the outset. All of the necessary elements have...
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Summary, Analysis & Review of Brad Stone's The Everything Store by Instaread
The Everything Store: Jeff Bezos and the Age of Amazon recounts the rise of Amazon since it was founded in 1994. Simultaneously, the book is a partial biography of the company's CEO and founder, Jeff Bezos, whose personality, values, and life experiences have had enormous influence shaping the company as it exists today. He is a much-feared but much-respected leader whose...
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The must-read summary of Faith Popcorn's book: "The Popcorn Report: The Future of Your Company, Your World, Your Life".
This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue. Business success requires that you constantly evolve towards meeting the requirements of the future. In this book, the author tries to predict future trends and gives you ideas to help...
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