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1) Data-ism: the revolution transforming decision making, consumer behavior, and almost everything else
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A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
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You know less than you think you do - about what makes you healthy, what makes you rich, who you should date, where you should live. You know less than you think you do about how to raise your children, or, for that matter, whether you should have children in the first place. Seth Stephens-Davidowitz showed how big data is revolutionising the social sciences. He shows how big data can help us find answers to some of the most important questions we...
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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data....
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Description
We live in the age of the algorithm. Increasingly, the decisions that affect our lives -- where we go to school, whether we get a car loan, how much we pay for health insurance -- are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated. But as Cathy O'Neil reveals in this book, the opposite is true. The models being used today...
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