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Find out how Google became the most visited site in the world just 50 minutes!
Google is one of the world's most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine's innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such...
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Find out how Apple dominates the tech sector in just 50 minutes!
Apple is one of the world's most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the...
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Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful...
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Find out how Spotify changed the way we listen to music in just 50 minutes!
Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue,...
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Find out how Groupon exploded around the world in just 50 minutes!
The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced...
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Find out how Amazon conquered the world in just 50 minutes!
In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other...
7) TripAdvisor: The Online Travel Community: How a Crowdsourced Review Website Transformed an Industry
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Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world's most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the...
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Find out how Wikipedia became an internet giant in just 50 minutes!
With over 40 million articles in almost 300 languages and dialects, Wikipedia is the largest and most influential encyclopaedia in the world. This success is all the more astonishing considering that the site relies on volunteers to write and edit its articles, and makes no money from advertising. At a time when traditional encyclopaedias were struggling to adapt to the rise of the...
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Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.
Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity,...
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Plan your way to business success
This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 9 key steps you must follow when creating any business plan and what each step involves
• Use your business plan to guide your new business or products, predict turnover and anticipate future...
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Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.
If you are considering setting up your own business, then market research should be the first thing on your mind. How else will you identify your market, your competition and your potential clients? This helpful guide will tell you all there is to know about the basics of market research, allowing you to...
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Ready to take your business to the next level? Find out everything you need to know about effective sales techniques with this practical guide.
It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number of golden rules, anyone can win over even the most challenging customers. This concise and straightforward...
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Understand the workings of the OECD in no time! Find out everything you need to know about this important global organization with this practical and accessible guide.
When the Second World War came to an end in 1945, the European economy was in ruins. It was decided that a plan of economic revival was necessary — the Marshall Plan — which would be implemented by an organization that included many of the most important players on the world stage....
14) Stimulating Your Professional Creativity: Get out of your rut and unlock your creative potential
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Ready to take your career to the next level? Find out everything you need to know about creativity at work with this practical guide.
Creativity is an essential tool to many different tasks and disciplines. Even in areas you do not necessarily expect it, creativity in the workplace can be extremely beneficial for your career. But what do you do when you simply cannot get over your current bout of writer's block? How do you overcome the obstacles...
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Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: 'red oceans' and 'blue oceans'
• Use innovation to create your own market, where the opportunities for growth...
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Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.
An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it...
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It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.
Development as Freedom by Amartya Sen advocates a new outlook on development: whereas orthodox development thinking has a one-sided focus on economic development as the goal of the process of development, Sen's development as freedom framework sees the expansion of human freedom as both the goal and primary...
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This book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.
In 50 minutes you will be able to:
• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach
• Identify the impact his work had on both economics and politics, and the new concepts and tools that he conceptualized
• Understand the limits of his contributions and the criticisms held...
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Expand your business with the 80/20 rule!
This book is a practical and accessible guide to understanding and implementing Pareto's Principle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand Pareto's Principle and how to identify the 80/20 ratio in any area of your life or business
• Identify the most important 20% and focus on the main factors that result in the majority of your...
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Ready to take your career to the next level? Find out everything you need to know about emotional intelligence with this practical guide.
Emotional intelligence refers to the ability to "identify, access and control one's own emotions and those of others in a group". This is undoubtedly an essential skill for almost any career and luckily, it is also something that everybody can learn. This summary will teach you the methods you need to understand...
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