Catalog Search Results
Author
Language
English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
Author
Language
English
Formats
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Language
English
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Language
English
Formats
Description
Jamey Stegmaier raised $1 million in funding, engaged thousands of enthusiastic supporters, founded a successful board game company, and has established him as a leading expert on crowdfunding. Stegmaier argues that crowdfunding is more than simply a new way to raise money it's a new way to do business. Crowdfunding enables you to create a loyal community before you even have a product, a community that will continue to support your efforts in a variety...
Author
Language
English
Formats
Description
Don't Sleep On It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business. So many people want to start a business, but don't know what to do. With 10 years of online building experience, Kavit Haria guides readers through the steps to turn their passions and interests-their expertise and knowledge-into...
Author
Language
English
Formats
Description
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
Author
Language
English
Formats
Description
An insightful, practical guide to e-commerce in emerging markets-and how to profit from their explosive boom.
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in...
Author
Language
English
Formats
Description
Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Author
Series
Language
English
Formats
Description
"Building an online business is something every creative person can pursue, and Brainard Carey is here to show you how to sell your work independently and efficiently. You'll learn how to develop a presence, promote your business, and reach customers. Carey draws from his own extensive experience and real examples of artists and entrepreneurs who succeeded in selling their work online."--Page [4] of cover.
Author
Language
English
Formats
Description
"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks,...
Author
Language
English
Formats
Description
"The news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the "old order"--and they've succeeded in effecting the "biggest change in the American workforce in over a century," according to former Secretary of Labor Robert Reich. But this new wave of technology companies is funded and steered by very old-school venture capitalists....
Author
Language
English
Formats
Description
"A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business. Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them...
Author
Lexile measure
1220L
Language
English
Formats
Description
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward...
Author
Language
English
Formats
Description
Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.
The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech...
Author
Language
English
Formats
Description
The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.
The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert
...Author
Language
English
Formats
Description
"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media...
Author
Language
English
Formats
Description
Make money doing what you love. Kari Chapin's insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you've...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request