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"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media...
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"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks,...
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Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
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"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines...
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Español
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Este no es un libro sobre teoría que discuta conceptos académicos de transformaración digital, sino que se orienta a la práctica de campo que describe cómo asesorar y mejorar las capacidades digitales de una organización. Más bien satisface mejor a los 'practicantes digitales', quienes están involucrados en operaciones de negocios digitales, incluyendo tecnología informática y digital, comercio electrónico, servicios de atención al cliente...
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Getting into business in the online space is a goal that many have in today's world. There are many ways to make money online, including one that is particularly popular amongst many: Affiliate Marketing.
Affiliate marketing is a style of business that allows you to leverage your online presence by earning a passive income stream simply by reviewing products and referring people to purchase them. If you have ever told someone about how great something...
7) It's Not the Size of the Data: It's How You Use It: Smarter Marketing with Analytics and Dashboards
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Did you know that your business already has the world's greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. The numbers available...
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Make a fortune online with this powerful, practical, and comprehensive guide to starting a profitable internet business… Internet Prophets is arguably the most comprehensive Internet and Mobile marketing resource ever assembled. It features secrets to success from some of the most influential business icons and Internet game-changers. In this industry-defining book by award-winning author Steve Olsher, you'll discover proven tools, strategies, and...
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The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner...
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Domain Millionaire is a step-by-step guide on how to create a full-time income buying and selling domain names. It gives you exact specific steps to become a successful domainer. The book is perfect for people looking to start a side hustle with limited investment & no prior experiences.
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Deutsch
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In diesem E-Book erfährst du alle nötigen Schritte, um ein rentables Online-Unternehmen aufzubauen und damit erfolgreich passives Einkommen zu generieren. Wir unterstützen dich bei der Entwicklung einer Idee bis hin zum Verkauf. Dabei erklären wir dir, wie du über Social Media-Plattformen mit Hilfe von effizienten Marketing-Strategien automatisierte Funnelsysteme bildest und diese nutzt, um durch zielgruppenorientierte Werbeschaltung dein Produkt...
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The Complete List of Free Opensource Office Suite Software Available on Windows 10 For School, College, Research, Work and Business. Bilingual Edition In English and Germany Languange. Die vollständige Liste der kostenlosen Opensource Office Suite Software auf Windows 10 für Schule, Hochschule, Forschung, Arbeit und Business. Zweisprachige Ausgabe In Englisch und Deutsch Sprache.
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The must-read summary of Amir Hartman and John Sifonis' book: "Net Ready: Strategies for Success in the E-conomy".
This complete summary of the ideas from Amir Hartman and John Sifonis' book "Net Ready" asks an important question to all entrepreneurs: "Is your company ready for the Net?". In their book, the authors explain that before taking on any new business initiatives in the emerging digital economy, you need to be thoroughly and adequately...
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If you want to turn your business or personal blog into a money-making machine, then keep reading! Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools, businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time...
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Español
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¿Estás intentando empezar un blog rentable? Este libro te mostrará exactamente lo que necesitas hacer para empezar un blog rentable, basado en lo que están haciendo los mejores blogueros. Si sigues las instrucciones, tendrás un blog increíble y rentable en muy poco tiempo. Aquí hay una vista previa de lo que aprenderás... Cómo construir un blog. Cómo elegir un nicho. Cómo diseñar tu blog. Cómo empezar a crear entradas. Cómo crear contenido...
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This is not a theory book that discusses academic concepts of the digital capability, but rather a practical field book that describes the proven digital capabilities as the building blocks of digital transformation and the approach to assessment and improvement of the digital capabilities to achieve successful digital transformation. This book therefore caters best for digital 'practitioners' including IT professionals, marketers and sales reps as...
17) Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online
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Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially. Peggy McColl tells her story of discovering the power of online marketing to break through the clutter, capture a global customer base, and build her business. Using many examples and stories, Viral Explosions!...
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Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1, 000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing...
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including...
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Researchers estimate that e-mail marketing revenues have recently surpassed $ 1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U. S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon. com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing...
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