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Author
Series
Language
English
Description
"A journalist travels the world to trace the origins of our clothesWhen journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle. By introducing readers...
Author
Pub. Date
2016.
Language
English
Formats
Description
"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us,"--NoveList.
From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt...
Author
Language
English
Description
Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams.
Author
Language
English
Formats
Description
Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
Author
Language
English
Formats
Description
"Caveat venditor-let the seller beware. While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data -- Build their own loyalty programs -- Dictate their own terms of service -- Tell whole markets what they want, how they want it, where and when they should...
Language
English
Description
Sam Malone's drinking problem (which led him to buy the bar Cheers) soured his career as a pitcher. When a young teaching assistant, Diane Chambers is left by her fianceé, she takes a job waitressing at the bar, leading to a rocky, on-again, off-again relationship with Sam. The bar where everybody knows your name is a home away from home for Sam's old Coach, know-it-all Cliff, bitter waitress Carla, and regular Norm, owner of the largest bar tab....
15) Service impact!
Pub. Date
2014.
Language
English
Description
The Service impact! collection includes titles such as Angry customer, Dimensions of service, and Credibility through honesty, which aim to impact consumer relationships through great service.
Author
Language
English
Formats
Description
"Set in the American Southwest forty miles north of Juárez,...[the] novel follows a group of customers and employees through the twenty-four hour work cycle as they seek comfort and sustenance inside of the cinderblock walls of a classic American institution--The Superstore."--Publisher.
Pub. Date
2014.
Language
English
Description
Successful innovations must be desirable to consumers, technically feasible, and viable from a business point of view. But how do you meet these requirements? Tim Brown advocates using the three stages of "design thinking": inspiration, ideation, and implementation. For inspiration, innovators must look at the world through the eyes and the ears of users, perhaps studying analogous situations or extreme users to spark a generative process. Ideation,...
Author
Language
English
Formats
Description
This book is the author's work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, this was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control...
19) Waiting
Pub. Date
[2006]
Language
English
Description
Dean and Monty are two longtime friends who work as waiters as Shenanigan's, a "fun" chain restaurant. Both have been working at the restaurant for about four years and it has only recently occurred to Dean that he has nothing to show for his life but a community college diploma and his name tag from work. He has developed a sudden urgency to make something of himself. Monty, on the other hand, is more interested in making time with the women on the...
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