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2) Data-ism: the revolution transforming decision making, consumer behavior, and almost everything else
Author
Language
English
Description
A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
Author
Series
Accelerated Reader
IL: MG - BL: 5.8 - AR Pts: 1
Lexile measure
790L
Language
English
Formats
Description
Personal data is data about people. Researchers collect personal data to learn more about populations. Companies collect personal data online to help sell their products. Personal Data Collection explores the debate about the collection and use of personal data.
Author
Language
English
Formats
Description
Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.
Author
Language
English
Formats
Description
"Co-Winner of the 2012 Mary Shelley Award for Outstanding Fictional Work, Media Ecology Association" Shumeet Baluja is a senior staff research scientist at Google and the inventor of over 100 patents in algorithms, data mining, privacy, and artificial intelligence.
A suspenseful story about the dangers of unknowingly revealing our most intimate thoughts and actions online
What happens when a naive intern is granted unfettered access to people's...
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