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Author
Series
Accelerated Reader
IL: MG - BL: 5.8 - AR Pts: 1
Lexile measure
790L
Language
English
Formats
Description
Personal data is data about people. Researchers collect personal data to learn more about populations. Companies collect personal data online to help sell their products. Personal Data Collection explores the debate about the collection and use of personal data.
Author
Language
English
Formats
Description
Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.
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