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"Economists have long based their forecasts on financial aggregates such as price-earnings ratios, asset prices, and exchange rate fluctuations, and used them to produce statistically informed speculations about the future--with limited success. Robert Shiller employs such aggregates in his own forecasts, but has famously complemented them with observations about the influence of mass psychology on certain events. This approach has come to be known...
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"George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics" "Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics" "One of The Times Literary Supplement's Books of the Year 2016, chosen by Paul Collier" "Selected for Bloomberg View's "The Writing that Shaped Economic Thinking in 2016"" "Winner of the 2016 Gold Medal in Economics, Axiom Business Book Awards" "One of Foreign Affairs' Best Economic, Social, and Environmental (Economics)...
3) Empire of things: how we became a world of consumers, from the fifteenth century to the twenty-first
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Looks at the history of the growth of consumerism, exposing the international nature of its expansion through the last six hundred years, and the challenges it poses to the planet.
"What we consume has become a central-- perhaps the central-- feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come...
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
6) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
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"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...
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Explores the vibrant field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. This title demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.
8) Happy customers everywhere: how your business can profit from the insights of positive psychology
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"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look...
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"A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics). Sassy and satirical, Shopomania is an economic, environmental and social study. This light-hearted, dark-souled dictionary of coined words, or “shoponyms,” takes readers on a roller-coaster ride of avaricious antics and outrageous profligacy. Shopping in one form or another has existed for millennia but, aside from a few slumps, each...
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Roberts, professor of marketing at Baylor University, studies why Americans believe and behave as if possessions will induce, increase, and enhance happiness. His inquiry provides ample psychological and historical insights as well as self-assessment quizzes on how much we spend and how vulnerable we are to status anxiety.
11) The waste makers
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An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society. The Waste Makers was the first book to probe the increasing commercialization of American life-the development of consumption for...
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1530L
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The fight for a "living wage" has a long and revealing history as documented here by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today.
Nineteenth-century workers hoped to become self-employed artisans, rather than permanent...
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Sanjeev Goyal is professor of economics at the University of Cambridge and a fellow of Christ's College. He is one of the pioneers in the economic study of networks, and his work has appeared in leading international journals such as Econometrica, Journal of Political Economy, the Review of Economic Studies, and the Journal of Economic Theory.
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety...
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Esta obra se centra en el análisis de la microeconomía del equilibrio general, la cual involucre varios agentes y mercados, que permiten ampliar las consideraciones de la economía, como un todo, incluso la demanda y la oferta individuales y agregadas, para varios mercados, de manera simultánea. El texto busca acercarse a los estudiantes de pregrado en Economía de una manera diferente, no solo desde la teoría sino por medio de las aplicaciones...
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Paul De Grauwe is professor of international economics at the London School of Economics and Political Science. He is the author or coauthor of several books, including The Exchange Rate in a Behavioral Finance Framework (Princeton) and Economics of Monetary Union.
In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of...
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence
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"The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it....
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The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century. But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.
In Blind Spot: Why We Fail to See the Solution Right in Front of Us, Dr....
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Experienced equestrians cover the fundamentals of horsemanship - from buying and caring for a horse to getting the most out of time in the saddle. Complete with step-by-step instructions, full-color photographs, and helpful glossaries, these trustworthy little guides help riders establish and maintain rewarding relationships with their horses.
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The e-book is an output from the author's dissertation entitled: Green Food Product Consumption Behavior of Generation Z Consumers in Laguna: Marketers' Guide for Green Marketing Campaign. The e-book is intended primarily to provide guidance and insights to help marketers in Laguna, Philippines shape their green food marketing campaign for the Generation Z consumers of the province. The author wrote the e-book with simplicity for comprehensibility....
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