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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing,...
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
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Explores the vibrant field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. This title demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.
5) Happy customers everywhere: how your business can profit from the insights of positive psychology
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"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look...
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Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.
The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech...
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"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma,...
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"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media...
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2010
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions...
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“Monetizing Your Book”is about how to make more money from your book and the different programs you develop based on your book. Part II deals with conducting an online sales campaign. It covers these topics: - putting your team together - using the squeeze page and free gift approach - planning your squeeze page, free gift, and thank you page - putting your team together - using the squeeze page and free gift approach - planning your squeeze page,...
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Pub. Date
2010
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In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers' attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today's around-the-clock economy.
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Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand...
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process,...
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Please note: This is a companion version & not the original book.
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#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
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Do you want to sell your handmade items, crafts and products on the Internet? If so, then you will find this book very helpful. It will teach you how to become a seller at some of the most popular online marketplaces such as eBay, Etsy, Shopify and Amazon.
As a seller, you want to be on as many online marketplaces as possible so that you can reach more customers and sell more stuff. This book will teach you how to become an approved seller at some...
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Today, most Americans take for granted that China will be the next global superpower. But, despite the nation's growing influence, the average Chinese person is still a mystery, or, at best, a baffling set of seeming contradictions, to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience...
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This report is, divided into three chapters: a discussion of what constitutes an emerging market and their classification, an analysis of the BRIMCs nations in geographical and economical terms, and a series of possible future economic scenarios.
The first chapter, the discussion about what constitutes an emerging market divides the nations into three groups, each representing 70%, 80% and 90% of the world economy, and studies these groups using...
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Please note: This is a companion version & not the original book.
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#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
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