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"The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it....
2) The book bible: how to sell your manuscript - no matter what genre - without going broke or insane
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A guide for aspiring writers on all aspects of getting published.
Hundreds of thousands of books come out every year worldwide, so why not yours? Shapiro reveals the best and fastest ways to break into a mainstream publishing house. She maps out the rules of all the sought-after, sellable categories and explains the differences in making each kind of book. Shapiro includes information on crafting a winning proposal or cover letter to get your work...
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"An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create--and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than...
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"Winner of the 2004 Frank Luther Mott Kappa Tau Alpha Journalism and Mass Communication Research Award" James T. Hamilton is Charles S. Sydnor Professor of Public Policy, Economics, and Political Science at Duke University. He has written or coauthored six books, including Regulation through Revelation and Channeling Violence (Princeton), which won the Shorenstein Center's Goldsmith Book Prize. He is also a recipient of the David N. Kershaw award...
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De l'importance de suivre l'évolution technologique et l'état du marché pour entreprendre
Cet ouvrage, c'est en quelque sorte un vade-mecum de l'entrepreneur du futur. La succession des crises que nous traversons depuis dix ans est annonciatrice d'une grande mutation. Le monde est de plus en plus complexe, incertain, rapide. L'arrivée de nouvelles technologies comme le digital entraîne une transformation sociale radicale. Et cette transformation...
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Love Her Wild is now one of the biggest outdoor communities in the world, winning multiple awards, receiving international recognition, and taking thousands of women on adventures. Bex Band also made a dream career for herself in the process-running a community built on passion and a drive to make a difference. Gather is the book Bex wishes she had with her when she clicked that create button. Building an online community is an incredible journey,...
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At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviors, change perceptions, to change the world. But too, often, the potential of marketing goes unrealized due to confused objectives, a shortage of resources, and a thousand other obstacles.
The previous book was a collection of conversations on how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the...
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La radio responde a requerimientos profundos y concretos del ser humano como la necesidad de comunicación, la necesidad de información, de distensión, de entretenimiento y de satisfacer cuestiones intelectuales.
En las regiones alejadas de los grandes centros poblacionales, la radio siempre cumplió un papel primordial y se constituyó como el único medio de comunicación—inclusive hoy con el avance la tecnología-que supo llegar hasta donde...
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The TV set, despite the most-present and most-watched device in the home, became an afterthought in wake of recent digital advances. However, the emergence of connected and smart TVs has brought the TV set back to prominence. How this happened, and what it means in the future for viewers and the television business, is examined in The Genius Box: How the "Idiot Box" Got Smart – And Is Changing the Television Business. Applying his quarter century...
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Secrets to Making Money with Media Production is the definitive guide to making money with media production, no matter if you're in HS, earning a college-level film production degree or coming to the industry later in life. It is chock-full of industry secrets gained over almost two decade in the trenches of media production across the US of A and internationally. Its part nitty-gritty how-to guide, part inspirational roadmap and totally encouraging...
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As ferocious and fateful as any battle in the pages of Marvel Comics, this is the true story of the life-or-death struggle for Marvel -- choked by bankruptcy in 1996 because of high-powered money men who did not care at all about Spider-Man, the X-Men, the Incredible Hulk, Captain America, or the other iconic heroes of the comics. Coming meticulous investigative reporting with entertaining story-telling, COMIC WARS exposes the actions and motives...
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La situation de l'information au Québec est préoccupante, et la conclusion des auteurs à ce sujet est claire : la perspective des entreprises médiatiques ne se concilie tout simplement pas avec le regard citoyen. Leur essai met de l'avant une perspective citoyenne de l'information et présente des solutions réalistes pour y arriver.
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¿Cómo abordar procesos de innovaciones situadas? ¿Qué vínculos se pueden establecer entre estos procesos y los estudios sobre la comunicación?
En cada texto de este libro, se encuentran caminos teóricos, metodológicos y agendas pendientes en torno a la innovación como un objeto difuso y crítico. En los saberes y haceres expresados, existe una apuesta por encontrar un derrotero para abrir nuevos horizontes para la indagación desde los estudios...
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La República Argentina puede ser uno de los países con mayor cantidad de titulares de medios de comunicación detenidos, condenados, procesados, investigados o denunciados por actos de corrupción. Este trabajo de TMT LIBROS desarrolla una prolija reseña de cada caso en la que constan sus identidades, medios a su cargo, causas o denuncias, situación judicial, etc., con fecha de corte de mediados de 2019.
Un número importante de estas personas...
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THIS BOOK EXPLORES SOCIAL media, the modern class of information technologies built on Web 2.0 and the Internet. Social media is changing the ways in which we live, work, and interact with each other. Like other innovative technologies, social media is used due to ease of use and usefulness, but other important characteristics such as trustworthiness, playfulness, and critical mass play an important role in its adoption by both individuals and businesses.
With...
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This book discusses strategies and methodologies for the storage and preservation of digital art and processes of collections digitization, also including studies on the new forms of organization and availability of information in data visualization systems. Furthermore, Possible Futures presents case studies and reflections on the rise of database aesthetics and the emerging field of information curatorship. The book was published in a copublishing...
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This book offers a concise, rigorous presentation of the economic fundamentals of the music industry in particular and the music economy in general. It highlights the economic principles that govern the music business as an economic good protected by copyright law. The book examines the core sectors of the industry - music publishing, sound recording, the live music market, and secondary markets such as advertising and merchandising - and shows how...
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Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición de certificados de profesionalidad. Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.
20) Usurpation de l'identité citoyenne dans l'espace public: Astroturfing, communication et démocratie
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Des manifestants rémunérés? Un groupe d'intérêt prétendument «citoyen», mais fondé et financé par une entreprise privée? Une lettre d'opinion, autogénérée à votre insu, portant votre signature? Voilà des exemples d'astroturfing, une stratégie de communication dont la source réelle est occultée et qui prétend à tort être d'origine citoyenne.
La parole citoyenne, symbolisant l'opinion publique aux yeux de plusieurs, bénéficie...
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