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"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything"--
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"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing,...
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Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product...
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The best leaders, in the biggest moments, know how to read the situation, respond in the most effective way possible, and move forward. You can, too.
The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will face. Whether you're making a split-second decision when your business is knocked sideways or you're finding the best strategy to navigate business-critical long-term circumstances, how can you be in...
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"In Red Team, security expert Micah Zenko provides an in-depth investigation into the work of red teams, revealing the best practices, most common pitfalls, and most effective strategies of these modern-day Devil's Advocates. He shows how competitive organizations, from private corporations to whole governments, can and should mitigate risk by red teaming. A growing number of institutions are already using this approach, Zenko shows, but he argues...
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"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he...
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The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....
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How do the most resilient leaders and organizations survive-and even thrive-during a market slowdown?
If you read nothing else on weathering a down market and returning to growth, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you navigate a tough market, stay resilient, and return to growth and prosperity faster than the competition. In this expanded edition,...
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2019
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The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those...
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those...
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Artificial intelligence (AI) is transforming how we work right now. Are you ready? In the past, robots were typically large pieces of machinery, sectioned off from human workers to perform precise, mechanical tasks on an assembly line. But now, bots and other AI technologies go far beyond this in augmenting human capabilities--not just robots on the factory floor of an auto plant, but algorithms in the back office of a healthcare insurer and chatbots...
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the...
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Un guide pratique et accessible pour mettre au point une stratégie d'entreprise éclairée
Le tableau de bord prospectif, plus connu sous l'appellation du balanced scorecard, est un outil qui fut conçu par Norton et Kaplan. Cet outil part du principe que tels des pilotes d'avion qui se doivent de maîtriser l'ensemble des paramètres en cours de vol, les managers doivent tenir compte des quatre grands axes transversaux d'une organisation (la...
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Find the right innovation model
Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot?
In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one of the foremost experts on how innovation works-says...
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Un guide pratique et accessible pour comprendre ce qu'est le tableau de bord prospectif
Modélisé par Norton et Kaplan, le tableau de bord prospectif, plus connu sous l'appellation du balanced scorecard, est un outil complet. Tels des pilotes d'avion qui se doivent de maîtriser l'ensemble des paramètres en cours de vol, les managers apprendront à tenir compte des quatre grands axes transversaux d'une organisation (la finance, la dimension humaine,...
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A short history of piracy and capitalism
When capitalism spread along the trade routes toward the Indies...when radio opened an era of mass communication . . . when the Internet became part of the global economy...pirates were there. And although most people see pirates as solitary anarchists out to destroy capitalism, it turns out the opposite is true. They are the ones who forge the path.
In The Pirate Organization, Rodolphe Durand and Jean-Philippe...
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How do the most resilient companies survive--and even thrive--during a slowdown?
If you read nothing else on preparing for a tough economy and coming back stronger, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow even as your competitors stumble.
This book will inspire you to:
Get your company...
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Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...
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Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business.
These massive dual challenges-and other profound shifts, such as pandemics, resource pressures, and shrinking biodiversity-threaten our very existence. Other megatrends, such as the push for a clean economy and the unprecedented focus on diversity and inclusion, offer exciting new opportunities to heal the...
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