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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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A Wall Street Journal Bestseller. One of the stars of Bravo's hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition. Josh "the Shark" Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country-all without being "discovered" or catching the proverbial...
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Ever dream of kissing your 9-5 job goodbye?
Most believe that 'college - get a job - retire at 65' is the only option in life, including myself. So that's what I "chose" to do.
About a week into working my first full-time job, something became extremely obvious. This sucks.
I couldn't envision a reality where I'd truly be happy spending the majority of my waking days working hard at a job to help someone else's dreams come true. What...
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Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: * An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. * 26 practical lessons to help you whether you're an entrepreneur, business...
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Internet MBA: Cómo lanzar una empresa de software (sin escribir ni una línea de código) te guiará a través de un proceso revolucionario y comprobado, para iniciar un negocio de software, independientemente de si tienes una idea genial ni una gran cuenta bancaria... y sin tener que escribir código.
Cuando su sistema de producción de valor / efectivo esté operando de manera efectiva ... este sistema será extremadamente valioso para los compradores...
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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed-dramatically....
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. In a world of clogged inboxes, how can you make sure that your emails get noticed? How can you generate...
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Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling:...
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Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy. Through the practical part of the book, the reader will be able to develop an effective marketing strategy for any company. Marketing Breakfast is packed...
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More revenue, more profit, more time.
Three things every business owner wants. The challenge is you haven't developed the systems to allow the company to function and scale without you. You struggle to find and hire the right people who can effectively take things off your plate. Growth consumes cash so the end of month pay run is always a little too tight for comfort.
It wasn't meant to be this way.
Breeding Gazelles; Fast Growth Strategies...
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How to position yourself as THE "go-to" authority in your niche and increase profits exponentially.
International author, entrepreneur, speaker and marketing specialist, Andrew Carter shares his insider secret on the single most powerful, yet least known, marketing tool available to business owners today.
His entrepreneurial success in building profitable businesses led him to owning an award-winning international company who have helped business...
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Best Strategies and Techniques for A Successful Product Launch
If you want to ensure that your product is a huge success, you must think about how you launch it. Examine any popular product, whether it's a movie, a computer game, or a smartphone. You'll notice that none of these takes off quietly and without fanfare. There's always a slow drip of information, followed by an initial announcement, an agonizing wait, and then a high-profile launch. And...
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Engage in a transformative journey through the intricate world of affiliate marketing with "Affiliate Redemption: Turning Mistakes into Milestones on the Path to Success." This book is not just a guide; it's a roadmap to success, navigating the pitfalls, celebrating victories, and turning mistakes into milestones.Here's why it's a must-read: Unique Features: 1. Real Stories, Real Strategies:Dive into authentic success stories and strategies from seasoned...
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Para el emprendimiento de hoy y, especialmente para el "emprendimiento de guerrilla" o método EDAM, es necesario disponer de las mejores herramientas y del conocimiento de su aplicación. Y una de las más eficaces y poderosas es el marketing.
En este libro, podrá encontrar organizado en forma de útil diccionario todo lo que necesita saber sobre el marketing, esta ciencia de hacer las conexiones entre los clientes con tus productos, marca o negocio...
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The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt. Nowadays, many companies, organizations, business leaders, and entrepreneurs face the test of redefining their strategy in a short time frame. As widespread crisis lurks as our ever-present reality, the question arises of how to develop...
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Most people believe Category Design is who-ha, malarkey, and/or B.S.
And you can't blame them, really. There are over 50,000 marketing books, 30,000 business strategy books, and 20,000 entrepreneurship books on Amazon.
Most of them say similar things, and most of these teachings...
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Many years ago, Kraft ran an internal survey.
The survey asked the company's top 100 executives which Kraft products they ate. "Which products do you buy a lot of? Which of these products do you love?"
Turns out, only 3 of the top 100 executives were Superconsumers of their own company's products.
One executive said, "I'd never feed my family this stuff."
There's an expression in business: "Eating your own dog food." Whether you "eat your own...
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that...
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How do you gain influence for an idea?
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it.
It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter,...
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