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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that
...Has Your Life Been Conscripted by an Economic Religion?
Learn How to Free Yourself and Your Life Through the Power of Fastlane Entrepreneurship
By all appearances, Jeff and Samantha Trotman are living the American Dream. But behind the white picket fence, they endure an American Nightmare. With little time for each other, a pile of debt, and Ferrari taste on a Ford budget, the ruse of affluence
...This insightful and helpful resource gives you the tools, tips, and techniques you need to succeed—no matter what comes your way.
Not everyone has the means and resources to become a successful entrepreneur. So does that mean everyone else must hinge their success on the hopes that they survive the next set of layoffs and that their chosen field doesn't become the next dying industry? Not at all! The successful methods
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