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English
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"The LEGO brick may be the most popular toy in the world, but it's much more than just a toy. In The Cult of LEGO, John Baichtal of MAKE Magazine and Wired's GeekDad blog and Joe Meno of BrickJournal take readers on a story-packed adventure through the history of LEGO, from its humble beginnings in a small Danish village to its ascent to the summit of the toy world. Along the way, readers are immersed in the fascinating world of LEGO and its fans....
Author
Language
English
Description
"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today."--
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