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1) Effective leadership for nonprofit organizations: how executive directors and boards work together
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Essential Practices for Building the Successful NonprofitManaging a nonprofit organization has many challenges. One key to success is building a strong relationship between the executive director and the board of trustees. This book is a treasure trove of information for navigating the personal, political, and legal minefields that cause so many nonprofits to fail. Dozens of case studies illuminate the key issues that often impede the progress of...
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In How Did I Not See This Coming?, Tynan tells the fictional story of Julie, a onetime star producer, to illustrate how a new manager can successfully make the shift from a role without leadership responsibilities to one with them. Along the way, Tynan offers the five basic truths about management--starting with recognizing team values and strengths--truths that can be learned by anyone. You, too, can be the manager everyone's talking about--in a...
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Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read. Unlike other "how-to" books, John La Forgia's Brand Aid presents personal stories and real-life examples that bring his concepts to life...
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review."Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean)...
5) Smart Networking for Business & Personal Success: Building Connections that Help Each Other Succeed
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Smart Networking is the system and philosophy that can help you grow your business from zero to 75 clients in just one year! Based on his successful personal experience, the author outlines his simple and effective three-step system for readers to easily follow and implement. Numerous tips and practical suggestions fill the pages as well as some pointers for developing the key components, including the Smart Networking philosophy-building connections...
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Riding the reinvention rollercoaster-with its ups and downs, unexpected twists and turns, and blood-curdling screams-is a choice, but not a requirement.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
In Marketing Flexology: How to Outsmart Change and Future-proof...
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From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies...
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Land your next customer with total confidence you'll keep them for the long-term.
Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology...
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Big things can develop from the smallest seeds. Like giant Redwoods, your association can benefit from the powerful ideas in this book. Most Associations are trying to fill the need of their members. In most cases, those association members want some sort of increase in their business through better marketing, increased sales, or improved leadership. However, the association itself is ALSO looking for these same things. In Growing Your Organization,...
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The gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution issue. When prospects aren't buying, it is blamed on marketing not providing the right leads. We point to the product development (and marketing) team if customers flock to a competitor. If leads abandon the sales process, we fiddle with the user experience....
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A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers.
Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant...
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Are you missing opportunities for growth that are right in front of you?
In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that over focus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much...
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If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything...
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Get Marketing Traction with Twelve Questions. Why do some organizations get brilliant results from their marketing and others don't? Is it the people or agencies they engage or some secret marketing techniques they use? This book provides an unexpected answer to those universal questions: Better leaders get better marketing results. Are you that leader, and will your organization grow from great marketing under your direction? It can! Your success...
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
Understand your customer's buying center
Integrate...
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How can I keep people engaged during my presentations? What can I do to my office so that I look forward to coming to it on Monday? How can I improve the productivity of our team, our department, our company? Scientists know.
Brain Rules for Work by developmental molecular biologist and author Dr. John Medina, explores the various aspects of work through the lens of peer-reviewed science.
Having written New York Times bestselling works Brain Rules,...
17) Personality
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Should your company use personality tests? Which ones are helpful and which ones should be avoided? And, just what traits can personality tests detect? Brain Rules author Dr. John Medina answers these and other questions in this audiobook companion to his newest book, Brain Rules for Work, called Personality. In this chapter, John explores some of the history of personality tests and examines what role these tests should play in hiring practices....
18) The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level…and Beyond
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Do you want to do something amazing with your talents toward your life's work?
Use The Road to Your Best Stuff 2.0 to customize your way forward. If you're serious about making a real impact, dig in! Reap the rewards from your efforts! No matter your field or your level of achievement so far, The Road 2.0 has something for you. Tap into your passion and your gifts-your stuff-with a comprehensive approach to achievement!
Through intensive and careful...
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The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit".
This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to...
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The must-read summary of Michael Treacy and Fred Wiersema's book: "The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market".
This complete summary of the ideas from Michael Treacy and Fred Wiersema's book "The Discipline of Market Leaders" shows how it is important for companies to select a unique value to deliver to customers in order to be truly successful. The authors explains the three key value disciplines...
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