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Library professionals—regardless of whether they operate in a school, public, or academic library setting—need to have effective evaluation skills in order to be accountable to stakeholders and to effect informed...
12) The library book
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion
...In this timely book, Walt Crawford explains the how, what, and why of libraries and community micropublishing. He details the use of no-cost/low-cost publishing tools Lulu and CreateSpace and equips librarians to guide their patrons in the production of quality print books. He offers step-by-step instructions for using MS Word to design and edit manuscripts that can be printed in flexible quantities via on-demand technology. No stone goes unturned
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