Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzle shares universal concepts to promote a successful social media presence and increase community awareness of your library.--

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating...