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En se fondant sur la neurobiologie, les deux auteurs apportent un nouvel éclairage sur le fonctionnement de l'être social.
La morale nous amène à juger les autres et à nous juger nous-mêmes. C'est une acquisition évolutive récente, propre à l'espèce humaine, liée à la capacité d'abstraire la réalité concrète au travers du langage. En portant des jugements, l'homme peut trier ses pensées et choisir un comportement qui lui semble adapté....
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Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neuro gastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neuro gastronomy with the...
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"Winner of the 2018 Francis L.K. Hsu Book Prize, Society for East Asian Anthropology of the American Anthropological Association" Priscilla Song is assistant professor of anthropology at Washington University in St. Louis.
Thousands of people from more than eighty countries have traveled to China since 2001 to undergo fetal cell transplantation. Galvanized by the potential of stem and fetal cells to regenerate damaged neurons and restore lost bodily...
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The brain, with its nearly one hundred billion neurons, is the most complex structure in the universe, and we are living in a period of revolutionary advancements in neuroscience. Yet scientists and skeptics often frame these findings in ways that challenge the Christian worldview. Many professionals and popularizers claim that human beings are their brains, and that all human behavior and experience are merely by-products of brain physiology.
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing...
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Philip Lieberman is the George Hazard Crooker University Professor Emeritus at Brown University. His books include Toward an Evolutionary Biology of Language and Eve Spoke: Human Language and Human Evolution.
How our brains have evolved so that we control how we think and behave
The Unpredictable Species argues that the human brain evolved in a way that enhances our cognitive flexibility and capacity for innovation and imitation. In doing so, the...
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