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We've all seen the oft-cited Gallup poll that reports that an alarming majority of the workforce is disengaged and unmotivated. In Alive at Work, social psychologist Dan Cable argues that the reason for all the unhappiness is biological: organizations, in an effort to routinize work and establish clear-cut performance metrics, are suppressing what neuroscientists call our Seeking Systems, the part of our brain that craves exploration and learning....
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Wall Street Journal and USA Today Best Seller
Human knowledge once doubled every thousand years.
Today, it's every twelve hours. No wonder we can't keep up!
Welcome to the Attention Economy-where you are the product. In this digital landscape, they keep score with eyeballs and eardrums. Your attention-even for a few seconds-translates into cold, hard cash they're willing to manipulate and even hack you for.
The truth is, you're getting hacked every...
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Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations. The exciting news is that leadership has become measurable in the brain. This opens a new perspective on "the biology of leadership".
Have you every wished to discover what lies inside of the box on top of your head? Are you aware that by reading this book you will...
4) Personality
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Should your company use personality tests? Which ones are helpful and which ones should be avoided? And, just what traits can personality tests detect? Brain Rules author Dr. John Medina answers these and other questions in this audiobook companion to his newest book, Brain Rules for Work, called Personality. In this chapter, John explores some of the history of personality tests and examines what role these tests should play in hiring practices....
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How can I keep people engaged during my presentations? What can I do to my office so that I look forward to coming to it on Monday? How can I improve the productivity of our team, our department, our company? Scientists know.
Brain Rules for Work by developmental molecular biologist and author Dr. John Medina, explores the various aspects of work through the lens of peer-reviewed science.
Having written New York Times bestselling works Brain Rules,...
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Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it...
7) Brain Apps
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How can you maximize your brain's true potential?
Groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate the research into a unifying theory for radically boosting your achievement.
Discover concrete steps anyone can take to create useful automatic habits, or "brain apps." Gain Real-world insights for better attitudes, better habits, and better performance-and...
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How many books on leadership and personal effectiveness do you have on your shelf? Quite a few? Do they contain lots of ideas you have been meaning to try but haven't got round to yet? In fact, now we mention it, perhaps you don't recall those brilliant ideas all that precisely either...
If so, don't worry - that's perfectly normal. And as for translating the theory into your real-life practice? Well, you certainly meant to, maybe even tried
to, but...
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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies. We need to go beyond asking why, and begin...
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70% of the American workforce is disengaged.
With every tick of the clock, millions of people inch closer to their breaking points-a growing epidemic of apathy and anxiety in the workplace that is affecting life outside of the office. But meaningful work-life integration is possible.
In Shift the Work, Joe Mechlinski, the New York Times bestselling author of Grow Regardless, shares his personal journey to find purpose, and how it influenced him to...
11) Hbr's 10 Must Reads on Trust (With Bonus Article "Begin With Trust" by Frances X. Frei and Anne M
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Business success begins with trust.
Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent, and more costly.
If you read nothing else on trust, read these 10 articles. We've combed...
12) The Microstress Effect: How Little Things Pile Up and Create Big Problems—and What to Do about It
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How a million little things are dragging you down, and what to do about it.
There's a force we encounter every day that we aren't aware of—and it threatens to derail otherwise promising careers and lives: microstress.
This hidden epidemic of small moments of stress has insidiously infiltrated both our work and our personal lives with invisible but devastating effects. Microstress doesn't trigger the normal stress
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Brainsights will kick open the door to the enigma of our minds by looking at the latest research being carried out by an army of 50 000 neuroscientists. Using that knowledge, I will provide specific strategies to apply it to live, love and lead a better life.
New tools and methods for studying the brain have resulted in an outpouring of insights into human behavior. The science has turned on its head long-held beliefs, leaving us with a more clear...
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Spinology: Transform Your Media Spin Into Business Gold
Includes the breakthrough field of In-Depth Public Relations™. Our expanding media universe has opened up infinite possibilities for the person or enterprise seeking coverage for a product, company, or cause. While technological and geographical boundaries seem to have melted away, businesses still must find a pathway to the human psyche if they want their messages to influence behavior and...
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What if you could adapt rapidly to change, design your destiny, plot your own North, systematically design the roads you wish to travel and go the distance–improving your health, your work, and your life?
Change means that you will have to create habits, and as both individuals and organizations have found, this is an extremely challenging venture. You may feel that procedures and methods, allied with inspiration, willpower, and motivation will...
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing...
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"We've outsourced too much of our thinking. How do we get it back? At the height of the 2014 Ebola epidemic, a man who had recently returned from West Africa with a fever and severe abdominal pain entered a hospital in Dallas--and was sent home. Even after healthcare workers learned their patient had come from Liberia, ground zero of the Ebola hot zone, not one of those treating him considered the deadly virus as a possible cause of his condition....
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Keep learning, or risk becoming irrelevant.
It's a truism in today's economy: the only constant is change. Technological automation is making jobs less routine and more cognitively challenging. Globalization means you're competing with workers around the world. Simultaneously, the internet and other communication technologies have radically increased the potential impact of individual knowledge.
The relentless dynamism of these forces shaping our...
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Get Wired For Success shows professionals how to wire their brain for success in business and life with neuroscience-made-easy.
When Dr. Rod Irwin purchased his business for over a quarter of a million dollars, he soon discovered it was making a loss. With no training in business management, he plunged on, but eight years later he was over one million dollars in debt. It nearly killed him-crippling anxiety, mind-numbing insomnia, even a near death...
20) Focus Mastery
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Turbo-charge Your Concentration, Skyrocket your Productivity and Achieve Your Goals Faster with Proven Tactics.
What if you manage to create few extra hours during your day? What if you could beat off distractions without struggling? How would your ability to laser-focus gets more done in less time? Imagine having extra time you can spend as you want on travel, adventures or just chill out with friends and your loved ones. Imagine having independence...
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