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Author
Language
English
Description
The tumultuous changes in the business world during the last decade have forced too many to focus on the short term, rushing to figure out how to produce quarterly profits in chaotic conditions. As a result, the longer view is often obscured, leaving businesses so busy fighting today's battles that they are completely unprepared for tomorrow's war.
The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies...
Author
Language
English
Description
The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century".
This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world's population. However, the biggest marketing opportunity...
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