A modern, multi-generational tale of Kendra, the witch from "Snow White," who trains Violet, an ugly, lonely, and heartbroken girl in the 1980s who transforms herself into "the fairest one of all" but still cannot win Greg's heart, and Celine, Greg's daughter with Violet's high school rival, Jennifer.

When fiercely independent Jade Leigh, who assumes a goth appearance, gets into trouble again, her principal decides to teach her a lesson and puts her into an alternate universe where the whole world has gone goth and Jade is now popular.

After uncovering a time capsule from his old elementary school, Will, a not-so-popular high school senior, discovers he can magically go back in time to change his past. Now an architect of his life, Will experiments, creating the kind of popularity every teenager yearns for. But as he begins to see how changing his life reflects on his friends and family, Will is faced with his toughest decision: if he changes his past, can he live with his future?...