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"[Lakoff is] the father of framing."—The New York Times
"An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now."—Jennifer M. Granholm, former governor of Michigan
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how
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Freedom is one of the most contested words in our deeply polarized nation. This eye-opening work reveals how this has happened and how it will continue on all fronts, economic, education, healthcare, religion, science, civil justice, and security, unless we reframe the debate with traditional progressive ideas of empathy, integrity, and responsibility.Engaged citizens can regain their power. Our government can function honestly. In this critical time...
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Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives...
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