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Author
Pub. Date
2020.
Language
Español
Description
En esta obra revolucionaria que ocupa desde hace anos los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un autentico guru de los negocios, analiza la trayectoria de varios productos y tendencias de gran exito hasta descubrir como y por que se alcanza el punto de inflexion a partir del cual algo se convierte en un fenomeno de masas: el punto clave.
Author
Pub. Date
2020.
Language
Español
Description
In this thoughtful treatise spurred by the 2015 death of African-American academic Sandra Bland in jail after a traffic stop, New Yorker writer Gladwell (The Tipping Point) aims to figure out the strategies people use to assess strangers--to "analyze, critique them, figure out where they came from, figure out how to fix them," in other words: to understand how to balance trust and safety. He uses a variety of examples from history and recent headlines...
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