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Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. The author...
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Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
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This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effectively and efficiently. You won't find another single report that pulls out common lessons from across community building initiatives about what works. You can use this report to find out what community characteristics contribute to successful community building, make sure key processes such...
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"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe
"Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success." Laura Sheard, Marketing and Innovation Director
Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years....
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Pub. Date
2010
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English
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions...
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The Digital Research Phrase Book contains thousands of research phrases from a digital and electronic perspective. Many phrases in research reports and papers often have a technological or computer type of focus. The book lists phrases and examines developing ideas and phrases from a virtual perspective of looking into network relationships, electronic features, technology aspects, online data collection and various cyber elements that connect the...
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Although the case study research method is increasingly important and used by many researchers it is still not well, understood. Case Study Research in the Quick Guides Series explains the main issues, which have to be considered before case study research is undertaken, as well as providing checklists to show how to go about using this research approach.
Case study research is not an easy option and this book points out where the challenges are and...
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Pub. Date
2011
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English
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"Meetings are a waste of time," is a sentiment many of us share, which is tragic, because meetings bring us together as human beings. To achieve the kind of meaning or breakthrough results most of us really year for when we gather, the key quality needed is authentic engagement: a genuine expression of what is true for us, and an attentive listening to what is true for others. Why it so often eludes us can be a matter of habit, distrust,...
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: • Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data-first....
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Master The Top SEO Strategies of 2017 to Dominate the Market RIGHT NOW! Are you looking for the top SEO strategies of 2017 to take your business to the next level? Do you want your websites to skyrocket to the top of the search engine? Is it your goal to make your sites stand out as a prominent business online and not be lost in the abyss with your competitors?
What if I told you that that is exactly what you will get in this book and then some?
Introducing...
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Millions revere Drucker as "the father of modern management"-this is the first book to share his reflections on self-management; Based on Bruce Rosenstein's 20 years-plus study of Drucker's life and thought and Helps you construct a complete life plan through exercises, questions, and illustrative anecdotes and quotes. How can we have a rich and fulfilling life? For Peter Drucker, one of the most influential thinkers of modern times, the secret was...
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By the co-author of the #1 Wall Street Journal and New York Times bestseller "The One Minute Entrepreneur". Offers a simple, straightforward, and proven approach to negotiating anything. Written in the popular and accessible "business fable" format. Negotiation impacts every aspect of our lives, from the deals we strike on the job to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything...
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The book discusses relevant information on factors affecting sales of independent drugstores on a historical perspective. Readers are to be critical to which principles and insights can still be applicable in the present context. The author believes there are, hence, the book.
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Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competition. This book provides a clear method and set of tools to enable companies to develop high emotion products and services. Includes; case examples from a wide variety of industries. Emotion is the single greatest lever in building enduring relationships with customers-it's what makes them not just purchase a product or service, but get excited...
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Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by Instaread Preview: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts...
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When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless how-to explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master. In an effort to teach her team members a better and easier way, Dana Wilde created...
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Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors...
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Brand image is the consumer's perception of the Brand's position determining where the brand. Products sold by a company are affiliated with delivering a set of beneficial attributes (emotional, rational, functional attributes, etc.). Brand Image profiling is a method used to find out the respective weaknesses and strengths of a certain brand by the usage of its image rating data. This mode of marketing research has been actively used by different...
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