Catalog Search Results
Author
Language
English
Formats
Description
The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for this new generation, prepare for the Afripolitan Generation.
A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low...
Author
Language
English
Description
Discover the transformative world of customer analysis and insight in this comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take....
Author
Series
Language
English
Description
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. What can individual behavior tell us about potential purchase choices? Can the arrangement of a teenage...
Author
Language
English
Description
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience,...
Author
Language
English
Description
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer...
Author
Language
English
Description
Move over Millennials, there's a new kid in town.
Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential...
Author
Language
English
Formats
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Author
Language
English
Formats
Description
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers...
Author
Pub. Date
2013
Language
English
Formats
Description
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking...
Brand Thinking...
Author
Language
English
Formats
Description
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the...
Author
Language
English
Description
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually...
Author
Language
English
Description
Discover solutions to common obstacles faced by project managers. Written as a business novel, the book is highly interactive, allowing readers to participate and consider options at each stage of a project. The book is based on years of experience, both through the author's research projects as well as his teaching lectures at business schools.
The book tells the story of Emily Reed and her colleagues who are in charge of the management of a new...
Author
Language
English
Description
Do you still view the Internet as mainly a tool to tell your customers about your business? If so, you are missing out on the Internet's true value for your company today--and the oversight has been hampering your potential in ways you can't afford to allow any longer. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with smartphone activity...
Author
Language
English
Description
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.
Marketing Metaphoria reveals the powerful unconscious...
16) The Truth About Surveys: Getting Paid for Your Opinions (& Other Micro-Task Opportunities) Harmful S
Author
Language
English
Description
Maybe you know the economy is bad, and you could use some extra dollars each month to help make ends meet?Or maybe you've been looking for work in order to augment a full/part-time career that's drying up, but so far without success? In either case, coming across opportunities to be a paid survey taker or to accomplish other micro-tasks, you think: "ahh, this is it! I can do these things from the comfort of home on my own schedule." Carefully perusing...
Author
Language
English
Description
It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience.
Trouble is, the asking doesn't always help.
Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining...
Author
Language
English
Description
Emotional Branding is the bestselling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer...
Author
Language
English
Description
Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler,...
Author
Language
English
Description
Do you know what makes your customers tick? "CX That Sings" is about understanding your customers, how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions. In this book, the author explains how to create the most useful research tool in business, the customer journey map.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request