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A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems....
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Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies...
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Le manifeste de l'action — Dynamique de développement uniformisé est un recueil de quelques solutions utiles au développement de l'Afrique. Sur la base de huit secteurs clés, l'auteur propose des voies que pourraient suivre certains pays africains pour rattraper le retard qu'ils ont. Par une approche méthodique, les suggestions prennent toujours en compte le facteur environnemental pour que l'émancipation souhaitée soit uniformisée, pour...
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Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.
If you are considering setting up your own business, then market research should be the first thing on your mind. How else will you identify your market, your competition and your potential clients? This helpful guide will tell you all there is to know about the basics of market research, allowing you to...
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Pauvreté et sous-développement ont rendu ce sous-continent encore plus vulnérable aux effets du changement climatique. Face à un besoin urgent d'émancipation économique, l'Afrique Subsaharienne est embarquée, par inexpérience, dans l'idéologie du « Développement durable » construite sur fond de duplicité par l'Occident, premier responsable de la dégradation de l'environnement causée par les effets désastreux de la péjoration climatique....
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Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.
Iteration is highly overrated. It's driven by the belief that if we iterate long enough, we cannot fail to build products that will truly change the world; in reality, iterations are only as visionary as the underlying solutions being tested and...
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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.
Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of...
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The must-read summary of Erich Joachimstahler's book: "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy".
This complete summary of the ideas from Erich Joachimstahler's book "Hidden in Plain Sight" shows how the biggest opportunities for innovation are often right under our noses. In his book, the author explains how you can spot and act on these opportunities by taking an "outside-in" approach and looking at...
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Almost every schoolchild learns that Thomas Edison invented the light bulb. But, did he? And, if he hadn't invented it, would we be still living in the dark? Acclaimed author Matt Ridley (The Rational Optimist, The Evolution of Everything) explains that at least 20 other people can lay claim to this breakthrough moment. Ridley argues that the light bulb emerged from the combined technologies and accumulated knowledge of the day — it was bound to...
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Pourquoi les sciences sont-elles inégales?
La complexité et le nombre de variables nécessaires pour décrire un système sont les premiers facteurs de succès d'une théorie. Si en astronomie, la gravitation domine et efface tous les bruits, en économie, le nombre infiniment grand de variables a perdu les économistes dans un chaos dogmatique. L'entropie de l'information condamne le déterminisme newtonien à se soumettre à une expérience unique...
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The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".
This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you're in the process of trying to start a new enterprise, you're far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains...
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La science économique ne peut plus ignorer le contexte sociétal et environnemental actuel.
La science économique domine nos sociétés actuelles, et finit par être un moyen et une fin à la fois. L'économisation de nos relations sociales progresse et pénètre des domaines de plus en plus lointains de son champ initial. L'éducation, au lieu de former des citoyens instruits, devient un investissement dans le capital humain; la médecine doit...
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The book focuses on the International Development Research Centre as a unique institution that has funded research in the developing South-research proposed and undertaken by Southern researchers-and how, as a result, it has had tremendous impact despite a relatively small budget. The IDRC is much better known in the developing South than in Canada; in many of the roughly 150 countries in which it has provided research funding it has contributed to...
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The must-read summary of Steve Kemper's book: "Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest to Invent a New World".
This complete summary of the ideas from Steve Kemper's book "Code Name Ginger" tells the story of Dean Kamen and his success in creating his own R&D company, DEKA. In his book, the author reveals the sources of his success and his journey to get there. This summary provides an insight into how one man turned a pipe...
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The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".
This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new products, which you can implement into...
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The must-read summary of Michael Corbett's book: "The Outsourcing Revolution: Why It Makes Sense and How to Do It Right".
This complete summary of the ideas from Michael Corbett's book "The Outsourcing Revolution" deals with a highly controversial topic. Outsourcing tends to get blamed whenever jobs move from one country to another. However, outsourcing is currently a $6 trillion global industry, and within the next decade will grow appreciably as...
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This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its developers are supplier-centric or user-centric. In his book, the author suggests a new model for the research and development of new technology. Ask yourself what customers really...
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The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".
This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering "solutions" – loose bundles of products and services lumped together...
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The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".
This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve...
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The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition".
This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft's success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors:...
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