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Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
By...
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English
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"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe
"Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success." Laura Sheard, Marketing and Innovation Director
Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years....
Author
Pub. Date
2010
Language
English
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Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions...
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English
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: • Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data-first....
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Language
English
Description
Master The Top SEO Strategies of 2017 to Dominate the Market RIGHT NOW! Are you looking for the top SEO strategies of 2017 to take your business to the next level? Do you want your websites to skyrocket to the top of the search engine? Is it your goal to make your sites stand out as a prominent business online and not be lost in the abyss with your competitors?
What if I told you that that is exactly what you will get in this book and then some?
Introducing...
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The book discusses relevant information on factors affecting sales of independent drugstores on a historical perspective. Readers are to be critical to which principles and insights can still be applicable in the present context. The author believes there are, hence, the book.
Author
Language
English
Description
The entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past.
The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical of fields where you would think subjectivity didn't have much room.
And this approach works great if your goal is to incrementally optimize an existing business.
But if you want to reveal exponential...
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English
Description
The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghils...
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English
Description
The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousands of people hours trying to understand and influence customers, and often assume (incorrectly) that satisfied customers are loyal ones. Simply understanding customer satisfaction is not enough – researchers and managers must also examine how satisfaction...
Author
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English
Description
Neuromarketing isn't the answer to every problem, of course. As a young science, it is still constrained by our knowledge of the human brain, which is yet inadequate. However, the good news is that our understanding of how our conscious thoughts influence our behaviors is improving; nowadays, renowned academics from all around the world are delving deeper into this fascinating science. Finally, I discovered this book to be my personal compilation...
13) Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
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English
Description
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
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English
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Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors...
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English
Description
In this ebook… Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you boost the productivity of your sales team. Sell more cars in a digital age by mastering your CRM and by understanding how consumers shop for vehicles online.
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English
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Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing to dread? Need to inject your team with a common objective...
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Language
Español
Description
En este libro se presenta la evolución del marketing como campo de estudio y se reconoce que el surgimiento del mismo corresponde a un proceso de evolución del desarrollo económico de la humanidad. Además, se presentan sus antecedentes durante la prehistoria, la edad clásica, la edad moderna, su surgimiento en la edad contemporánea y los principales elementos de orden económico, político y social que contribuyeron a estos. Al final, se plantea...
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Language
English
Description
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to grow bigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also...
Author
Language
English
Description
Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competition. This book provides a clear method and set of tools to enable companies to develop high emotion products and services. Includes; case examples from a wide variety of industries. Emotion is the single greatest lever in building enduring relationships with customers-it's what makes them not just purchase a product or service, but get excited...
Author
Language
English
Description
Neuromarketing isn't the answer to every problem, of course. As a young science, it is still constrained by our knowledge of the human brain, which is yet inadequate. However, the good news is that our understanding of how our conscious thoughts influence our behaviors is improving; nowadays, renowned academics from all around the world are delving deeper into this fascinating science. Finally, I discovered this book to be my personal compilation...
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