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Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
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"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe
"Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success." Laura Sheard, Marketing and Innovation Director
Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years....
Author
Pub. Date
2010
Language
English
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Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions...
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English
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The Digital Research Phrase Book contains thousands of research phrases from a digital and electronic perspective. Many phrases in research reports and papers often have a technological or computer type of focus. The book lists phrases and examines developing ideas and phrases from a virtual perspective of looking into network relationships, electronic features, technology aspects, online data collection and various cyber elements that connect the...
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Although the case study research method is increasingly important and used by many researchers it is still not well, understood. Case Study Research in the Quick Guides Series explains the main issues, which have to be considered before case study research is undertaken, as well as providing checklists to show how to go about using this research approach.
Case study research is not an easy option and this book points out where the challenges are and...
Author
Pub. Date
2011
Language
English
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"Meetings are a waste of time," is a sentiment many of us share, which is tragic, because meetings bring us together as human beings. To achieve the kind of meaning or breakthrough results most of us really year for when we gather, the key quality needed is authentic engagement: a genuine expression of what is true for us, and an attentive listening to what is true for others. Why it so often eludes us can be a matter of habit, distrust,...
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Millions revere Drucker as "the father of modern management"-this is the first book to share his reflections on self-management; Based on Bruce Rosenstein's 20 years-plus study of Drucker's life and thought and Helps you construct a complete life plan through exercises, questions, and illustrative anecdotes and quotes. How can we have a rich and fulfilling life? For Peter Drucker, one of the most influential thinkers of modern times, the secret was...
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By the co-author of the #1 Wall Street Journal and New York Times bestseller "The One Minute Entrepreneur". Offers a simple, straightforward, and proven approach to negotiating anything. Written in the popular and accessible "business fable" format. Negotiation impacts every aspect of our lives, from the deals we strike on the job to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything...
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The book discusses relevant information on factors affecting sales of independent drugstores on a historical perspective. Readers are to be critical to which principles and insights can still be applicable in the present context. The author believes there are, hence, the book.
Author
Pub. Date
2010
Language
English
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Description
We all want to live a life without regrets, but few of us succeed. Marc Muchnick, bestselling coauthor of The Leadership Pill, outlines thirty simple yet potentially life-changing actions that anyone can take to avoid regret and thereby live a happier, more meaningful life.
Whenever we do something we wish we hadn't—or don't do something we wish we had—we vow it won't happen again. But do we ask ourselves why it happened...
Whenever we do something we wish we hadn't—or don't do something we wish we had—we vow it won't happen again. But do we ask ourselves why it happened...
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Description
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support...
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English
Description
CRRM, or the Cumulative Required Revenue Multiple, is the value of cumulative revenue an R&D investment must return by the end of its life cycle (expressed as a multiple of the cost of the R&D investment) in order to support the declared business goals. The business goals are generally articulated as a desire to grow corporate (or divisional) revenue at a given compound annual growth rate (CAGR) in the medium to long term and a willingness to commit...
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John Perkins' controversial and bestselling exposé, Confessions of an Economic Hit Man, revealed for the first time the secret world of economic hit men (EHMs). But Perkins' Confessions contained only a small piece of this sinister puzzle. The full story is far bigger, deeper, and darker than Perkins' personal account revealed. Here other EHMs, journalists, and investigators join Perkins to tell their own stories, providing the first probing and...
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Español
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Los líderes corporativos tienen muchas dificultades a la hora de perpetuar el crecimiento de sus organizaciones. La competencia global no para de crecer, el acceso al capital riesgo se restringe cada vez más y los sistemas que se establecen en las empresas para incentivar a los empleados y directivos parecen actuar en contra del crecimiento a largo plazo. Las grandes empresas no cejan en su empeño de crecer, pero se centran en lo que podríamos...
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Español
Description
La innovación es imprescindible para un crecimiento rentable. A la hora de buscar ideas y tecnologías innovadoras, las empresas son cada vez más conscientes de la importancia de mantener el contacto con los clientes, socios, proveedores, inventores aficionados, investigadores académicos, científicos, intermediarios de la innovación y otros agentes externos. Estos grupos constituyen "el cerebro global" o el amplio potencial creativo que se encuentra...
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We have a presentation on Market Research on MSMEs that: • Introduces the concept of market research• Helps you understand key challenges that participants face in market research• Creates understanding on why you should do market research and how this can help their businesses grow• Shares affordable market research techniques and tools
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Español
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La investigación económica es el proceso por el cual descubrimos, evaluamos, confirmamos, rechazamos y ampliamos el stock de conocimientos existentes en el campo de la economía. Para llevar adelante con éxito este propósito, el investigador necesita estar dotado de una metodología, de las directrices generales de cómo realizar la investigación, y también de los métodos y procedimientos de investigación; es decir, de las guías específicas...
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"Ninety-five percent of innovations fail because innovators imagine demand where there is none--this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--
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