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Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
2) Business Strategy Success Principles: An Action Plan to Grow Your Business and Enjoy an Easier Life
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Business Strategy Success Principles outlines 20 essential principles for entrepreneurs and small business owners to apply in order to operate a focused, strategic, and efficient business. After reading Paul Arnold's Business Strategy Success Principles, business owners will understand how to plan, improve and grow a successful business faster by focusing on what's important, and entrepreneurs will learn how to improve their business strategy. By...
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Amazon #1 best-seller
Silver Medalist - Axiom Business Book Awards 2021
Finalist - Business Book Awards 2021
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Cold calling is a terrible form of business development. Like most traditional methods of lead generation, it does your business more harm than good.
Not only are they regularly miserable activities to engage in, but they are proven to be ineffective the vast majority of the time. They drain money, time and resources. Worst...
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The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling. The author has utilized the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end 'Enterprise' sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With real examples taken directly...
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Turn Yourself and Your Business Into a Marketing Machine! To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it...
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Are your life and business a dream factory?
In this landmark book, author Tony Caldwell takes you step-by-step through the thinking, mindset, skillsets, and checklists you need to launch and successfully operate an independent insurance agency.
Utilizing his proven method, he not only challenges you to dream your vision so well you can articulate it, but he also provides the practical tools and expertise to help you grow while avoiding common pitfalls....
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You've hung out your shingle "open for business," but hear crickets. Where are your clients? You're an intelligent, confident woman-running a business shouldn't be so difficult! Doubts creep in, and you begin to wonder, "Did I make a mistake?"
No! You didn't. You need a practical and easily implemented marketing strategy-and someone to guide you, cheer you on, and stop you from quitting. Filled with practical exercises and tried-and-true marketing...
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Every business uses a sales funnel to find a lead, then convert that lead from cold to warm. Eventually, you want your audience to make multiple purchases from your business. There are two main ways to grab someone from the "street." You can advertise or use content marketing (content creation). Content marketing is more effective in the long term because it adds value to the person. They will begin to know, like, and trust you, AND then make a purchase....
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The Price you charge for your services is a compromise between what you think your service is worth and what your clients think your service is worth.
The majority of your competitors will simply guess their prices, they look around at the competition, and guess.
This book allows you to take charge of your future. Take the first steps in controlling your business. Not many operators in your industry have actually calculated their exact needs.
The...
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The world of sales and marketing has transformed dramatically in just the past few months! Technology is the clay from which marketing programs are formed. Professionals have an intimate relationship with that technology, always keeping a high-powered computer their pockets and purses.
Knowing precisely how to leverage the power of that technology-right now-can make or break a small or mid-sized business. Knowing how to leverage the power of relationships...
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“The Start Up Starter Kit” is a fast-moving, jargon-free guide to launching and building a company you're proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases.
This is not an academic guide, these are real world successes and disasters to help you create a successful enterprise. Whether you hope to build a scalable company...
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Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they can be owned!
Professional services just aren't like that. You can't give someone a bag of advice. You can't let someone take your expertise for a spin round the block. And there are rarely economies of scale if someone wants to do ten consulting...
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The Ambitious Crafter's Guide to a Profitable Etsy Shop
More than a marketplace, Etsy is a community-and being an active, informed member can lead to lucrative results. This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales.
The best Etsy shops stand out among the sea of sellers and a draw loyal customer base, but how they've done it isn't-and shouldn't be-a secret....
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The Ultimate Dan Kennedy Collection
Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom showcases the best content from the legendary millionaire maker himself.
Kennedy teaches you the customer-getting, sales-boosting, classic marketing...
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Click and Grow Rich helps people worldwide take control of their financial future by sharing these simple success principles and giving them a 'playbook' for success on how to achieve financial freedom in their lives. Much more than a book of 'strategies,' this is a rallying cry to join the #FREEDOMFIGHTER movement, achieve true time and money freedom, and live life on one's own terms.
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Andrew Seaward has been working around telemarketing and telesales teams for over 30 years. First managing B2B teams and then doing his own telephone prospecting as he built his own training and consultancy business.
In Using the Phone to Sell: How to sell more to more people more often he sets out these proven selling techniques for a changing world. He offers a solid structure for your calls and gives a liberal sprinkling of tips and shortcuts....
17) More Sales Please: Promote your small business online, make consistent sales, grow without the grind
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Have you ever:
• Told yourself you're not a natural salesperson…
• Procrastinated on promoting your business because it feels awkward, or…
• Launched something new, only to be met with crickets?
If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to...
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What is the single most important factor in selling today? What is the one factor? That determines how much you sell, how fast you sell it, how much you earn, the Size of your bank account, the home you live in, the quality of your life, and everything That happens to you personally and financially? What is the one factor?
And the answer is, "Credibility!" Your credibility with the customer is more important Than any other factor. The more the customer...
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Want to know the secret to bigger business success without breaking the bank? Keep reading to learn all about it! If you're a solopreneur or small to a mid-sized business owner, there is only one thing that keeps you up at night: How do I make my business more successful and compete with bigger competitors even though I don't have their budget? The answer is better branding and marketing. Imagine having a squad of superfans passionately promoting...
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Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life. Since the 1973 publication of Storey's first Country Wisdom Bulletin, our commitment...
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