"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more...

From an Idea to Nike is a fully-illustratedlook into how Nike stepped up its sneaker game to become the most popular athletic brand in the world.Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics...

"Engaging images accompany information about Nike, Inc. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--

Examination of the Nike sporting goods company, telling how Nike changed the way sports, business, and popular culture interact.