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Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.
Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic...
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Imagine if you could be a fly on the wall as a family enterprise becomes one oft he most successful companies in the world. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has...
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Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.
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Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product...
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How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those...
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The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....
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"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything"--
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Makers, doers, and dreamers--for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action. Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes--and built a standout audio brand. All along, Inc. was...
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"The best leaders, in the biggest moments, know how to read the situation, overcome their reflexes, and respond in the best way possible. You can too. The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will face. Whether you're making a split-second decision when your business is hit sideways or finding the best strategy to navigate business-critical long-term circumstances, how can you be at your best...
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Americans have long been ambivalent toward foreign direct investment in the United States. Foreign multinational corporations may be a source of capital, technology, and jobs. But what are the implications for US workers, firms, communities, and consumers as the United States remains the most popular destination for foreign multinational investment? Theodore H. Moran and Lindsay Oldenski find that foreign multinational firms that invest in the United...
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"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing,...
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2019
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The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those...
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those...
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The term "reverse innovation" was first coined to describe GE's new approach to global strategy. As growth accelerates in emerging markets and slows in developed ones, GE is now developing products in countries like China and India, and then distributing them globally. Through eight detailed case studies--PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International, PIH/PACT, and GE--Govindarajan and Trimble explain how to succeed...
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"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...
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