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Americans have long been ambivalent toward foreign direct investment in the United States. Foreign multinational corporations may be a source of capital, technology, and jobs. But what are the implications for US workers, firms, communities, and consumers as the United States remains the most popular destination for foreign multinational investment? Theodore H. Moran and Lindsay Oldenski find that foreign multinational firms that invest in the United...
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Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it. Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations...
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The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these...
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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively...
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Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation...
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Lograr una transición al océano azul puede parecer poco menos que cosa de magia, pero no lo es. De hecho, existe un proceso para lograrlo que es sistemático y accesible a todos, tanto si te consideras creativo como si no. El proceso no solamente marca la ruta para pasar de océanos rojos a océanos azules, sino que además lo hace de un modo que inspira la confianza de la gente y la mantiene en la senda correcta desde el principio, ya que logra...
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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? This book aims to examine the early decisions by entrepreneurs that can make or break a startup and its team.
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Pacing for Growth Why Intelligent Restraint Drives Long-Term SuccessLeaders who try to grow a business have to go at the right speed. But most leaders don't get it right. They go too fast or too slow. They act like sprinters when they should be acting like endurance athletes. Companies that cannot grow with the right pace struggle with boom-splat cycles of growth, lack of innovation, stagnation, and disengaged employees. So how can leaders go at the...
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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.
The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary...
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A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define a right-of-way (the underutilized resources that are already owned that can be shared with others), partner to do what can't be done alone, experiment to learn,...
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Does your business's strategy need a major change in direction but you don't know where to start?
Are you trying to implement a new strategy and don't know why it's not working?
Are you having trouble getting your people on board with implementing change?
Research shows that 67% of strategies fail due to poor implementation. If you are a leader responsible for strategy development and its implementation, this book will greatly improve your odds. Over...
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As successful business owners, we grow our companies to a certain level-and then we seem to plateau. How do we take our businesses to the next level?
Louise Pasterfield has worked with business consultant Michael Walsh to grow her UK company from £400,000 per annum to £2 million in four years. With Michael's continued help, she plans to go to £10 million in the next three to four years. While reviewing her progress, she and Michael identify the...
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Lead Your Business Through the Covid-19 Recession
The second global downturn in a dozen years is upon us—but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business...
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This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation.
The front of innovation is fuzzy. It's right there where fuzzy - but potentially great - ideas thrive.
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Being successful in business is about being both entrepreneurial and process driven; about combining the numbers, the words and the questions to help you achieve the vision you have dreamed of. This book helps you consider why you're in business, what you are trying to develop and how you should set about doing it. It shows that to be successful the businessperson needs to be focused on much, much more than the product or service that they have set...
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Aprenda a conduzir uma pesquisa de mercado eficaz em apenas 50 minutos com este livro prático e conciso. A pesquisa de mercado pode parecer uma parte trivial e demorada do início de um novo negócio, mas é absolutamente essencial se quiser identificar o seu mercado-alvo e a sua área de captação. Compreender a utilidade da pesquisa de mercado ajudá-lo-á a analisar o mercado e a criar um plano de negócios, o que é vital se quiser iniciar o...
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An inside look at the complexities of Capital Campaigns for non-profit organizations provided by the expert in full-time, resident-directed fundraising campaign efforts. Learn why our method of conducting a Capital Campaign will result in both higher contributions and greater public awareness of your organization. Learn why most campaign efforts are hampered in their ability to raise significant funds and why yours doesn't have to be. The book provides...
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From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to partner technology and business. Their lost opportunities and billions wasted provide a much-needed wake-up call to businesses. In this forward-thinking guide, author Faisal Hoque adopts that call to teach readers how to capture and leverage the power of business-technology convergence. The Power of...
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We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do anyone any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity (the overfished ocean) their primary strategic consideration,...
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¡Demuestra que tu proyecto merece la pena!
Este libro es una guía práctica y accesible para dar la talla en tu nuevo puesto, que te aportará la información esencial y te permitirá ganar tiempo.
En tan solo 50 minutos podrás:
• Aprender a realizar un buen estudio de mercado que permitirá que puedas lanzar tu negocio con absoluta tranquilidad y con conocimiento de causa
• Realizar estudios preliminares y de campo para calcular con el...
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