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"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...
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Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric...
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"Digital disruption" sounds like another business buzzword-until it happens to your company. Seemingly, out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday's management playbook. In months instead of years, you've gone from market leader to also-ran.
This scenario is beginning to play out in every industry. Everything that can...
5) Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change
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Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents' value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.
For large and midsized companies, the imperative to transform is clear. How to transform is another matter.
The hard truth is that despite leaders'...
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Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as "big data"--revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to begin?
Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have...
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Every organization makes plans for updating products, technologies, and business processes. But that's not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company's technology-driven change, the pressure is intense while the correct path forward unclear.
Help has arrived! In Driving Digital, author Isaac Sacolick shares...
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From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to partner technology and business. Their lost opportunities and billions wasted provide a much-needed wake-up call to businesses. In this forward-thinking guide, author Faisal Hoque adopts that call to teach readers how to capture and leverage the power of business-technology convergence. The Power of...
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The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".
This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for repeat business, how to apply competencies in the business to serve the...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future".
This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors explain that technology should be exploited to provide more...
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This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations...
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The must-read summary of Don Tapscott, David Ticoll and Alex Lowy's book: "Digital Capital: Harnessing the Power of Business Webs".
This complete summary of the ideas from Don Tapscott, David Ticoll and Alex Lowy's book "Digital Capital" shows how the central challenge of business in the digital economy is to form and build reserves of digital capital by harnessing the power of business webs. In their book, the authors explain how business webs enable...
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This complete summary of the ideas from Evan Schwartz's book "Digital Darwinism" shows how Darwin's theory can be equally applied to the digital business landscape, where huge numbers of web-based businesses are being created every day. Only the fittest and most robust of these web enterprises will ultimately evolve into new business models that will exist into the future. In his book, the author explains how the key is not trying to get onto the...
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This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use...
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The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing".
This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses — they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book,...
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The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy".
This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business leaders need to master six basic strategies. In his book, the author explores each of these strategies and defines ways in which companies can learn to apply this strategy in their...
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A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".
This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that's roughly equivalent to...
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The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".
This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals — such as profits — using unconventional methods — such as investing energy in marketing...
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million...
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The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule! Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.
This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now clear that business success will henceforth depend on a...
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