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The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't".
This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many years, the answer for growth creation was thought to be product innovation — a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just...
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Language
English
Description
The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...
Author
Language
English
Description
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive, that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap", understanding the specific techniques and strategies that can be, used to create brands that...
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