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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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In this short eBook, I will provide you with everything you need to know about the Google helpful content update, how to recover from it and how to avoid it altogether. A lot of this is just common sense but there are some very useful insights and tips included as well in this short newsletter. Enjoy the resource!
Google has recently announced a new algorithm update that is designed to promote helpful, informative content on the web. This update,...
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This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.
The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking....
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It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience.
Trouble is, the asking doesn't always help.
Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining...
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The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit".
This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to...
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The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".
This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author...
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The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".
This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they create. In their book, the authors explain...
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Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.
If you are considering setting up your own business, then market research should be the first thing on your mind. How else will you identify your market, your competition and your potential clients? This helpful guide will tell you all there is to know about the basics of market research, allowing you to...
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Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.
Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a...
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The must-read summary of Erich Joachimstahler's book: "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy".
This complete summary of the ideas from Erich Joachimstahler's book "Hidden in Plain Sight" shows how the biggest opportunities for innovation are often right under our noses. In his book, the author explains how you can spot and act on these opportunities by taking an "outside-in" approach and looking at...
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The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is 'Lean Customer Development', which identifies a customer need and then creates a product to satisfy it....
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The must-read summary of Thomas Davenport and Jeanne Harris' book: "Competing on Analytics: The New Science of Winning".
This complete summary of the ideas from Thomas Davenport and Jeanne Harris' book "Competing on Analytics" shows how the key to beating the competition in today's market is making use of the information available about the business environment to out-think your rivals. In their book, the authors explain how you can use analytics...
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The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary...
14) Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
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Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. “Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups” expands on this current industry shift in one of the most accessible, intriguing business...
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This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal "treasure hunt" to come up with just the right combination of products and services to fit their needs and preferences like a glove. In his book, the author also explains that another phenomenon...
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