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"Ninety-five percent of innovations fail because innovators imagine demand where there is none--this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--
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Son muchas las investigaciones relacionadas con el mercado, todas ellas relevantes, pero siempre hay vacíos, porque los docentes que enseñan estas técnicas a sus alumnos consideran que falta algo más. En esa medida, este manual busca contribuir a llenar tales vacíos aportando nuevas técnicas estadísticas.
La investigación de mercado es dinámica porque los mercados son entes vivos que se van modificando con el avance de la tecnología y la...
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Cada día aparecen noticias sobre sectores enteros (transporte aéreo, industria automovilística, farmacéutica, de alta tecnología, etc.) que se ven golpeados por la globalización, la desregulación y la generalización de la oferta. El mercado es cada vez más el escenario de una lucha darwiniana entre las empresas por encontrar productos que les reporten mayores beneficios, en la medida en que las posibilidades de encontrar una ventaja competitiva...
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Introducing the Four Components That Make Innovation Repeatable
Even the best-performing companies eventually stall. Sustaining momentum-and remaining a great growth company-takes a system.
Scott Anthony and David Duncan call this system a "Growth Factory." They've seen it work in a small set of elite companies that have created environments where innovation is both repeatable and reliable, not relegated to an off-site or isolated division that...
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Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies...
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Business Analysts: Chart Your Path to Success with Creative Solutions to Complex Business Problems!
Business in the 21st century is rife with complexity. To leverage that complexity and guide an organization through these turbulent times, today's business analyst must transition from a tactical, project-focused role to a creative, innovative role.
The path to this transition-and the tools to accomplish it-are presented in this new book by acclaimed...
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A Volume of the Business Analysis Essential Library Series Learn how the business analyst works collaboratively with the project manager and other core team members to create plans that customize elicitation activities to the unique needs of the project. The author presents techniques used by successful business analysts and defines key business analysis terms. Examine the principles and practices for pragmatic, effective requirements elicitation...
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Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions...
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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and...
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Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.
Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits...
12) How to Get Your Amazing Invention on Store Shelves: An A-Z Guidebook for the Undiscovered Inventory
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Every year, more than 1. 6 million new patents are filed worldwide and millions of new ideas sit on the desktops of basement inventors waiting to be turned into the life altering product that they have dreamed of creating since childhood. Turning those ideas into marketable products though can be an incredibly lengthy, complex process, especially for the independent inventor with limited resources. With the help of this comprehensive guide you will...
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An organization's ability to achieve strategic goals through programs and supporting projects depends on its ability to establish a future vision, set strategic goals, select the most valuable projects, and then execute flawlessly. Organizational strategic alignmentis achieved by converting strategic plans and goals into a valuable portfolio of programs and supporting projects. Strategic project leaders and project teams execute the project plans...
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The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want".
This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book, the authors explain these questions and the five principles...
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This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its developers are supplier-centric or user-centric. In his book, the author suggests a new model for the research and development of new technology. Ask yourself what customers really...
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Français
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Qu'est-ce que les nouvelles solutions digitales peuvent apporter à votre entreprise?
Véritables révolutions dans la manière de communiquer, la messagerie électronique et les serveurs de fichiers ont été les premières solutions digitales développées dans les entreprises. Mais au cours des trente dernières années, le contexte a complètement changé : nouvelles contraintes, besoin de réactivité, concurrence exacerbée... Face à ces changements,...
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